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Understanding the impact of Google’s core update in March 2024 is important as there are some key elements to consider to ensure your website won’t get penalised. Since the rollout of Google’s Core Update in March 2024, many sites have been heavily impacted by the new algorithmic changes and some older websites have even been … Continue reading Understanding the impact of Google’s Core Update in March 2024

We have taken a look at some of the most recent updates in 2024. Here’ s a roundup of what’s new on TikTok! TikTok have recently added some interesting new features that have been designed to offer better, more accurate insights into the effectiveness its paid advertising model. These new innovations may help to generate … Continue reading What’s New on TikTok for 2024?

Enhancing SEO with competitive research and where to begin. When it comes to enhancing SEO with competitive research, it’s important to dedicate time each month to reviewing your key competitors. Here are some top tips to get you started when reviewing and monitoring your competitor’s online: Tune into Social Media Take time to tune into … Continue reading Enhancing SEO with Competitive Research

Throughout 2023, FCDM have been proudly continuing to deliver innovative digital solutions to the Irish Tourism sector. As an approved vendor on Failte Ireland’s Digital That Delivers program, that began in 2021, we have proudly partnered with some of the leading tourism business across the country. FCDM are an approved vendor for various Digital The … Continue reading FCDM – Digital That Delivers for the Irish Tourism Sector

Twitter has been rebranded to ‘X’. Time to revisit your Social Media Advertising strategy? Twitter has been in a gradual process of transformation for several months and has recently been rebranded. Twitter, or now ‘X’ is now aiming to become a super app that can do “everything” so it may be soon time to revisit … Continue reading Social Media Advertising – Twitter rebranded to ‘X’

The new Threads app, is it the ultimate Twitter alternative? ‘Threads’ is a brand-new app that has recently been launched in 100 countries including the US and UK. The Threads app was developed by Meta and built by the Instagram team. Even though Meta has failed to create viable copycat apps in the past, for … Continue reading Meta launches ‘Threads’ in 100 Countries

It is time to consider a B2B Paid Media Portfolio review? Regularly evaluating the effectiveness of your B2B Paid Media strategy is a must in today’s competitive and dynamic digital environment. By simply concluding to get more leads or sales, you should increase the budget and keep doing the same, may not be the most … Continue reading Time for a B2B Paid Media Portfolio Review?

TikTok Shop is an eCommerce solution for brands and creators, designed to drive online sales and boost brand awareness. What is TikTok Shop? TikTok recently announced the arrival of their new eCommerce feature, enabling sellers to sell directly through Live Shopping Events, Shoppable Videos and via their own in-app stores. No followers are required on … Continue reading TikTok Shop: What You Need to Know

As the transition window begins to close in on Universal Analytics (UA), many businesses are gearing up for the changeover and need help configuring Google Analytics 4. Google’s Universal Analytics will officially be retired in less than 3 months’ time and it is now crucial for businesses to understand the benefits and challenges that the … Continue reading Need Help Configuring Google Analytics 4?

There are many Google ranking factors that impact on your website ranking but local search ranking factors are vitally important to consider. Some local search ranking factors are significantly more important than others, but knowing which ones are the most important and where to focus your attention can be a challenge. Here are some top … Continue reading SEO Strategy: Optimising for Google’s Local Search Ranking Factors

Understanding the YouTube Algorithm is vitally important for gaining high visibility. In essence, YouTube’s algorithm is a recommendation system designed to put the most engaging content in front of individual users. Powered by AI, it changes consistently. As it continually gains a better understanding of the preferences and engagements of each individual user, it adapts … Continue reading Understanding the YouTube Algorithm in 2023

Top tools for tracking your Google Reviews in 2023 Whether you are B2B or B2C, online customer reviews greatly influence the way people interact with your business, both online and offline. Tracking your Google Reviews regularly is imperative, as reviews are important for several reasons. They can not only have major implications with their ability … Continue reading Top Tools for Tracking your Google Reviews

As more platforms become more privacy aware, rethinking your LinkedIn Strategy for 2023 is a must. As a new year approaches, many businesses are back in strategy phase and rethinking their social strategies for 2023. For the year ahead, the most important consideration will be to optimize all of your social channels to gain first-party … Continue reading Rethinking your LinkedIn Strategy for 2023

Impactful video content and targeted YouTube advertising continues to be a valuable resource for many businesses across a variety of sectors. Helping to increase conversion rates and build trust with audiences, YouTube advertising can now help you to reach the right customers in an even more strategic way. YouTube has recently announced an expansion of … Continue reading What’s New: YouTube Advertising

While the ultimate goal of product detail pages is to convince and convert users on eCommerce websites, conversion elements need to be balanced with SEO. Many businesses don’t invest heavily enough in their product detail page content, resulting in key pages falling below the quality threshold for indexing. Every product is unique, so every product … Continue reading eCommerce Websites: Are your Product Detail Pages Optimised for Indexing?

Are you up to date with all of the important Instagram updates in 2022? Key updates to Social Media platforms can affect your digital marketing campaigns, so it is important to understand what they might mean for your advertising efforts. At FCDM, have taken a look at some of the most recent updates. Here is … Continue reading Top 3 Instagram Updates: Here’s what you need to know

A reliable website host is a prerequisite for strong SEO results, thus the importance of website hosting for SEO should not be overlooked in the web development process. When building a new website, business typically invest a lot of time, effort and resources into its design, development and SEO. However, web hosting is one area … Continue reading The Importance of Website Hosting for SEO

Managing PPC and SEO campaigns as separate entities, generally won’t yield the best results, no matter how much time is allocated to each. PPC and SEO campaigns are often viewed as very separate channels. However, running and managing them as separate entities won’t yield the best results, no matter how much time is allocated to … Continue reading PPC and SEO Campaigns: Working Together for Better Results

The context of ‘Near Me’ searches has now shifted and there are a number of other phrases that should be considered when optimising for ‘Near Me’ searches in 2022. While it has been well known for a number of years now that ‘near me’ search optimisation holds strong potential for many types of businesses, the … Continue reading SEO Strategy: Optimising for ‘Near Me’ Searches in 2022

Drive increased engagement and generate more quality sales leads with new features on LinkedIn. LinkedIn have continued to roll out some interesting new features throughout 2022. As many businesses strive to develop more effective strategies to maximise their LinkedIn performance, the professional networking platform has responded by launching new features continuously this year. Here is … Continue reading New Features on LinkedIn!

Social commerce is one of those areas that keeps expanding and Twitter is taking steps to enhance its shopping features, with Twitter Shops launching soon! As Facebook, Instagram, and other social networks continue to rapidly roll out their shop functionalities and add new features, Twitter has been slower to evolve. This month however, Twitter launched … Continue reading Twitter Shops are Coming: Here’s What You Need To Know

As time progresses, the way your business works and what you offer, may change for various reasons. You may need to rebrand sooner than you think! Over time, you may have launched new products and services or have started to target a segment entirely! While these changes are natural and sometimes necessary to ensure that … Continue reading Does Your Business Need to Rebrand?

The start of a new year brings the opportunity for businesses to evaluate their overall Google Ads strategy. It may be that Google Ads helped to meet or exceed your business goals in 2021 or perhaps it didn’t achieve as much as expected and needs evaluation or in some cases, a complete overhaul. Simply taking … Continue reading New Year: Time for a Google Ads Strategy Review

For logo usage, Google Search will only recognise a clearly defined set of properties and Google’s logo schema markup has changed. Ensuring that your company logo shows up in search results and in the Google knowledge panel, requires many elements to be optimised correctly. For logo usage, Google Search will only recognise a clearly defined … Continue reading Google’s Logo Schema Markup Updates: What You Need To Know

Impactful video content has proven to be a valuable marketing resource for many businesses. Optimising your video content for Google Search is vital and often overlooked. Google recently updated its video, best practice SEO guide. In essence, the guide provides clear advice from Google on how to optimise your videos, to ensure that they perform optimally … Continue reading Optimising Your Video Content for Google Search

In a bid to counteract some of the loss of data from Apple, Facebook have announced some updates and new features. Apple’s recent iOS updates and privacy changes have impacted greatly on some businesses. This has been especially true for SME’s, who may have primarily relied heavily on Facebook Ads to promote their businesses. Hence, … Continue reading iOS Update: Expanding Your Advertising Capabilities on Facebook

Put simply, if you don’t have a long term content marketing strategy, that incorporates trending content and topics, you may be missing out on attracting valuable traffic and conversions. Delving deeper into trending content and topics can help to discover a wealth of insightful data. Not only can it provide useful insights into trending topics … Continue reading Identifying Trending Content and Topics: 3 Top Tools

Google’s link spam update is primarily aimed at tackling link spam more efficiently. Google’s algorithms are ever evolving. The newest algorithm update has come in the form of a new link spam update, that is currently being rolling out across various locations. What is Google’s link spam update? Google’s link spam update is primarily aimed … Continue reading Google’s Link Spam Update: What You Need To Know

Instagram Reels ads will help businesses both large and small, to reach much larger audiences and drive increased engagement. Instagram have recently rolled out a new and innovative ad format on Instagram Reels. Although Instagram began testing Reels ads in a small number of locations in March, they have now rolled them out to all … Continue reading Reach Larger Audiences with Instagram Reels Ads

Maximising LinkedIn performance: New features offer a wealth of new opportunities for businesses! LinkedIn recently announced that it was introducing some exciting new features. As many businesses continue to grapple with creating effective strategies for maximising LinkedIn performance, the professional networking platform has responded by launching new features including event ads, boosted posts, custom streaming … Continue reading Maximising LinkedIn Performance: Enhanced Advertising Features Launched

Live Chat has gained immense popularity during the Covid-19 pandemic and the benefits of enhancing online interactions with Live Chat are enormous. Live Chat has gained immense popularity during the Covid-19 pandemic and is growing at a tremendous rate. A recent study, that examined the adoption of Live Chat and messaging in 2020, found that … Continue reading Enhancing Online Interactions with Live Chat

As Social Media advertising continues to become an integral part of the marketing mix, many businesses still struggle to decide where they should place their advertising spend to gain maximum impact. Although most Social Media platforms can provide unique ways to capture your target audience’s attention, it’s important to evaluate which Social Media platforms are … Continue reading What Social Media platforms are suitable for your business?

Responsive search ads are now Google’s largest, and most flexible search ad format that harness the power of machine learning. Google recently announced that Responsive search ads will officially become the default ad type for Google Search campaigns in Google Ads. Responsive search ads are now Google’s largest, and most flexible search ad format that … Continue reading Responsive Search Ads: The Future of Google Ads

Google My Business can play a pivotal role in helping to grow your audience and engaging that audience in a more meaningful way. Google announced recently that it has now started to roll out an enhanced performance reporting feature for Google My Business. The new reporting feature will be available within your Google My Business … Continue reading Google My Business – Enhanced Performance Reporting Launched

Twitter has launched ‘Fleets’ that allows users to post content that vanishes after 24 hours. Twitter explained recently that ‘Fleets are for sharing momentary thoughts – they help start conversations and only stick around for 24 hours’ in a bid to help people feel more comfortable joining a conversation online, whatever it may be related … Continue reading Time To Get ‘Fleeting’ with Twitters New Feature

Overlooking your websites crawl budget can lead to Google not indexing some pages of your website, which can lead to a substantial loss in organic search traffic. Google sends it’s bots regularly to crawl your website pages and index content. It is important to understand how search engines interact with your website, to make sure … Continue reading Optimising Your Website’s Crawl Budget: Why is it Important?

The eCommerce features on Instagram and Facebook are improving all the time, making it faster and easier for businesses to drive increased sales. Facebook has been expanding its ‘Shops’ product for quite some time now, since it launched earlier this year. It is continuing to make the offering even better and adding new customisation options … Continue reading New eCommerce Features on Instagram and Facebook!

The Google algorithm is ever evolving, and it is vital to be aware of the most important Google Ranking Factors in 2020, to gain and maintain strong organic rankings. Did you know that there are over two hundred Google ranking factors that impact on your website ranking? Some are significantly more important than others, but … Continue reading Google Ranking Factors in 2020: What You Need To Know

In today’s digital landscape, businesses need to commit to incorporating more video content into their digital marketing strategies. It is true to say that content is the nucleus of any digital marketing strategy and everything else revolves around it. To engage your target audiences, you need to continually create compelling and thought-provoking content and in … Continue reading Video Content: An Essential Element of Your Digital Strategy

Over the past number of months, Irish businesses have experienced a changed environment from temporary closures to reopening in a new world. In line with this, Google have launched many useful features designed to help businesses react to the pandemic by updating their Google My Business listings with relevant information that affects their operations. Here … Continue reading Updating Your Google My Business Listing: What You Need To Know

Google recently announced a new Page Experience ranking algorithm that is going to be pushed live in 2021. In simple terms, Google is letting all businesses know in advance that If the website user experience is below par, it simply won’t be ranked as highly as today. What is the new Google Page Experience Ranking … Continue reading Google’s Page Experience Ranking Algorithm is coming soon!

Nothing should be overlooked when it comes to improving your Search Engine Optimisation and focusing on long tail keywords has proven to be great SEO tactic. At FCDM, we effectively help businesses of all sizes with their individual SEO strategies, some of whom benefit greatly by capitalising on the benefits of identifying long-tail keywords, relative … Continue reading Long Tail Keywords and Where to Find Them

YouTube’s New Video Builder tool offers an easy and low-cost way to create your own videos. It is fair to say that not everybody has the time or the expertise to create high quality videos for their business and this is one the key reasons why Google has released a beta version of a new … Continue reading YouTube launches New Video Builder Tool

Customer online reviews have become a crucial element for Search Engine Optimisation, ranking right up there with on-site optimisation. Taking advantage of their benefits starts by incorporating them into your overall SEO strategy in order to reap all the positive impacts they can bring. Whether you offer services or products or both, online customer reviews … Continue reading How Can Online Reviews Impact on SEO?

Your SEO strategy should not just be about the position of your website in the search engines. The key aim should be generating high quality traffic, that will easily convert into sales and leads when they arrive on your website. There are a lot of pieces to the SEO puzzle. At FCDM, we take the … Continue reading Need an SEO Agency in Dublin? FCDM can help you!

As the digital landscape evolves, Irish businesses need to ensure that they have an effective Online Brand Protection Strategy in place. When most businesses think about their SEO strategy, they usually only give consideration to what generic keywords they wish to rank for. Generally in the process, they tend to overlook the most important keywords … Continue reading Your Online Brand Protection Strategy: What You Need To Consider

Our experienced digital marketing team at FCDM have pinpointed some key areas to help you on your digital strategy journey for 2020. For businesses of all sizes, remaining ahead of the curve in our ever changing digital world, can be a challenge. From 5G technology on mobile devices to advancements in voice search, change is … Continue reading What Should Your Digital Strategy for 2020 Look Like?

TripAdvisor Connect Ads will offer businesses a new opportunity to stand out from the crowd! TripAdvisor Connect Ads will aim to help businesses to leverage the power of the TripAdvisor brand on social media channels like Facebook and Instagram, to gain exposure to targeted and highly engaged audiences. What are TripAdvisor Connect Ads? TripAdvisor Connect … Continue reading TripAdvisor Launches TripAdvisor Connect Ads

There are many elements to consider when launching digital advertising campaigns, from potential reach to ad creative and sometimes it comes down to cold, hard numbers. Today we discuss the recurring question of: Is Facebook Advertising still effective? Facebook continues to be ‘fertile ground for advertisers’ across the board, with News Feed ads outperforming all … Continue reading Is Facebook Advertising Still Effective?

Measuring the success of your content marketing strategy can be challenging as there are a variety of variables to consider. FCDM can help you! Content marketing is about starting a conversation with your followers and telling your brand’s unique story. It’s a pretty simple concept that has been tried and tested. Great content will help … Continue reading Content Marketing Metrics That Matter

We have taken a look at some of the most recent updates in this weeks blog and here is a round up of what’s new on Instagram. With over 500 million active users, it has been no surprise to us at FCDM, that some of the biggest feature additions this year were for Instagram Stories. … Continue reading What’s New On Instagram

UX stands for user experience. A good user experience can result in more business leads, more conversion from your website viewers and heightened interaction on your content. You’re trying to close a cookies banner on a mobile site, but the ‘X’ button is cut-off by the sidebar. Or, you’re trying to hit a certain button … Continue reading Top Three UX Mistakes

Encouraging online customer reviews is a must in today’s digital world and we have compiled some top tips on what your business should be focusing on. It’s no secret that online reviews can have a significant impact on if potential customers will make a purchase from a business. Hence, receiving online reviews from your customers … Continue reading Encouraging Online Customer Reviews

Our websites for childcare providers are bespoke designs, unique to your creche, are mobile friendly and Search Engine Optimised. As the digital age becomes more prevalent, today’s parents use the internet as their primary source of information. When they are looking for a place for their children’s first learning experience, your creche’s website is one … Continue reading Delivering Website Solutions for Creches and Childcare Providers

Need an AdWords Agency in Dublin? FCDM can help you! So many business owners seem to find themselves trawling through search results online seeking an experienced Google partner, as they need an AdWords Agency in Dublin. But how do you know what AdWords Agency to choose? Let us help you! At FCDM, we are certified … Continue reading Need an AdWords Agency in Dublin?

LinkedIn has made a number of changes to its ranking algorithm and has added some new features over the past few months. Here is a roundup of what’s new on LinkedIn. Algorithm Updates Aiming to create more engagement for users, LinkedIn is moving away from ranking trending content and putting more weight on niche-specific professional … Continue reading What’s new on LinkedIn?

Facebook has added new tools and features to its Video Creation Kit to make it even easier for you to create and share video ads. On Facebook, video content is shared 12 times more than text and link content combined and now, video creation has gotten even easier with the new features introduced by Facebook … Continue reading Facebook Video Creation Kit: What’s New?

The Online Retail Scheme was launched by the Department of Business, Enterprise & Innovation (DBEI) on 20th September 2018 to support eligible SMEs in the retail sector to develop a more competitive online offer. Presenting a unique opportunity for Irish retailers and SME’s to avail of financial support, this innovative scheme gives businesses the opportunity … Continue reading Grow Your Business with the Online Retail Scheme

The most recent Google search update has been fully rolled out, that deals with domain diversity in search results, which will reduce multiple site listings in the search results. Google said for most queries, they will now begin showing up to two listings only per domain in the top search results. Up to now, if … Continue reading Google’s Site Diversity Update: What You Need to Know

Starting from July 1st 2019, all new websites will be indexed using Google’s mobile first indexing meaning that new sites, not yet discovered by Google, will be ranked using mobile first indexing by default. What is Mobile First Indexing? Mobile first indexing refers to how Google crawls and indexes the web. Instead of looking at … Continue reading Google Defaulting To Mobile First Indexing from July 1st. Are you Ready?

Whether you are attending an industry trade show, hosting a corporate event or just simply need creative design services, our graphic design Dublin team works strategically to deliver elevated brand experiences that leave a lasting impression. At FCDM, our talented team understand that your marketing collateral must be designed exceptionally well to ensure that it … Continue reading Graphic Design Dublin

As search engines are getting smarter and more intelligent, the process of achieving strong search rankings is becoming more complex. Google stated recently that every day, hundreds of millions of people use Google Images to discover and explore content on the web visually. Last year, Google Images dropped the ‘view image’ button and now users … Continue reading The Importance of Image Optimisation for SEO

Mobile search is the fastest growing search, especially for people looking for local goods, services and businesses. Voice search is used to find immediate answers and relies upon a voice query while SEO is initiated from a typed text search in a search engine. In voice search, there are only three top results for mobile … Continue reading Voice Engine Optimisation: What You Need To Know

The demand for social media video content is ever increasing and using videos in social media marketing is now a must for all businesses, large and small. Understanding how video view metrics work can be a challenge for bushiness when evaluating the impact of their social media campaigns. Social media users today are consuming video … Continue reading Understanding Your Video View Metrics

Potential customers will look at reviews from many different trusted review sites to make considered buying decisions. We often get asked by our clients here at FCDM, if Trustpilot reviews are as important and significant as Google Reviews and in today’s blog we explain why the answer is, absolutely! The fact of the matter is, … Continue reading Trustpilot Vs Google Reviews. Which is Most Effective?

Three seconds . . . That is the time that your trade show stand design has to grab a viewer’s attention. At FCDM, our talented graphic design team understand that your exhibition stand must be designed exceptionally well to ensure that it communicates the right message quickly. Additionally, it is vital that visitors to the … Continue reading FCDM – Delivering Elevated Brand Experiences For Trade Shows

Local Enterprise Office’s across the country will continue to provide small businesses with grants of up to €2,500 throughout 2019, to help develop their online presence. Presenting a unique opportunity for Irish retailers and small firms to avail of online support for businesses, this innovative scheme gives small businesses the opportunity to develop an eCommerce … Continue reading Kick Start Your Business in 2019 with the Trading Online Voucher Scheme

The digital marketing landscape that encompasses SEO, social media, PPC, content marketing has witnessed a dramatic shift in 2018. The expected Digital Trends for 2019 make it so important for businesses to rethink their digital marketing strategies. Recent statistics from the IEDR revealed that in 2018, 6 in 10 people have used an emerging digital technology, … Continue reading What a difference a year makes – Digital Trends for 2019

At FCDM, we delve deeper into Google Analytics on behalf of our clients in order to improve their overall website performance. While total traffic to your site is an important metric to monitor, it almost never tells the whole story. At FCDM, we delve deeper into Google Analytics on behalf of our clients in order … Continue reading Google Analytics: Important Metrics to Track

Smartphones have transformed the way consumers engage with businesses online. Nowadays, instead of filling out a website form on a page, customers are converting simply by calling! Calls are deemed a vital part of the customer journey for all industries but especially those with complex, expensive, infrequent, or urgent purchases. At FCDM, our experienced team … Continue reading Optimising Digital Ads to Drive Call Conversions

Pay Per Click advertising is a very effective digital marketing tool for generating targeted leads that have a greater than average possibility for conversion. Google Ads is now the king of paid search and has been for quite some time and remains one of the best ways to drive new business and generate high quality … Continue reading Using Paid Search for Lead Generation

At FCDM, we understand that testing and optimising page speed is essential. Google indicates continually that page speed is one of the signals used by its algorithm to rank pages and it is a critical factor to any successful digital strategy. Studies show that when a web page doesn’t load within three seconds, 25% of … Continue reading The Top 3 Page Speed Testing Tools

FCDM are delighted to announce that one of our most recent projects, Repairmystuff.ie has been nominated for an Excellence in Local Government Award under the best ‘Joint Local Authority Initiative’ category. The Excellence in Local Government Awards showcase best practice in local government and recognise the skills, hard work, innovation and enthusiasm within local government … Continue reading Repairmystuff.ie Nominated for ‘Excellence in Local Government’ Award

Google has announced that their new URL inspection tool in the new Google Search Console, is now available to all users. In a nutshell, the tool now allows you to check a specific URL on your website to see the status of how Google search sees that URL. This tool “provides detailed crawl, index, and … Continue reading Google Rolls Out New URL Inspection Tool

When considering using Pinterest as a content marketing tool, it’s important to keep your online marketing strategy in mind and how the functions of Pinterest will compliment your content strategy goals. Pinterest can be powerful marketing tool and helps to build brand awareness, improve engagement, drive conversions and generate increased website traffic. According to Pinterest, … Continue reading Pinterest as a Content Marketing Tool

When starting a new business, one of the first and most important decisions you will have to make is choosing a domain name. Your domain name domain is often the first thing that your customers will see, so it is important to find a domain that fits your business, ensuring that it is memorable and … Continue reading Choosing the right domain name for your business

Twitter has recently announced another significant change to the way its conversations will work, evaluating not just the content of individual tweets but the way users behave more broadly on the platform. Twitter representatives recently published a blog post about the changes, outlining the steps it is taking to address what it defined as “troll” … Continue reading Twitter is Changing: Here’s What You Need To Know

The release of Google’s Goal Optimised Shopping Campaigns marks another step towards Google’s focus on automation and machine-learning. Google have recently announced a new Shopping campaign type called Goal Optimized Campaigns. The campaigns will use machine learning to aim to automatically optimise ad delivery to achieve the defined conversion goal value, such as revenue or … Continue reading Google launches Goal Optimised Shopping Campaigns

FCDM is delighted to announce that we are finalists in the ‘Exporter of the Year’ category at the upcoming 2018 Athlone Business Awards. The Athlone Business Awards is an annual event hosted by the Athlone Chamber of Commerce that recognises local businesses that excel in their area of expertise. At FCDM, we pride ourselves on … Continue reading FCDM is nominated for ‘Exporter of the Year’ Award

Google is now rolling out the new Google My Business dashboard. Although Google offers many options for small and local business owners to promote their business, the process hasn’t always been crystal clear. With so many choices like, Google+, Maps, and Google Search, business owners previously had to manage multiple profiles to reach their customers. … Continue reading New Google My Business Dashboard Launched

FCDM are seeking to recruit an experienced Web Designer to join our team in Athlone. We are a full-service digital marketing agency with our main office based in Athlone. We create integrated multichannel strategies for our clients and some of our services include digital marketing, web design and development, graphic design, search engine optimisation and … Continue reading Join Our Team – Web Designer

In preparation for Facebook’s coming algorithm shifts, it is important for businesses to look to diversify their traffic sources. With over 500 million users and a more business centred approach than other social media platforms, LinkedIn can be a great tool to generate sales. Over the past year, LinkedIn has been developing its marketing solutions … Continue reading Broaden Your Audience Potential with LinkedIn

Our extensive experience in assisting our clients with optimising their strategies for Voice Search, ensures the specialist skills needed to execute effective and profitable digital strategies. The volume of voice search is increasing particularly with the rise of voice assistants. All major technology providers have heavily invested in virtual assistants and voice search over the … Continue reading Optimising for Voice Search

Extended Validation SSL Certificates can help online customers gain confidence and have proven to help increase eCommerce conversion rates and sales. An Extended Validation SSL Certificate is the most effective form of certificate on the market at present for eCommerce websites. While all levels of SSL provide encryption and data integrity, they can vary in … Continue reading Extended Validation SSL Certificates for eCommerce Websites

The way we purchase everything from clothing to Tayto crisps could drastically change within the next few years with Amazons new cashier-less stores! Amazon opened its first cashier-less convenience store this week. At Amazon Go, there are no cashiers, shopping carts or checkout lines to slow shoppers down. The online giant has been working to reinvent … Continue reading The Future Of Shopping with Amazon Go

At FCDM, we have partnered with numerous businesses in Ireland, who have availed of the Trading Online Voucher scheme and have a proven track record in delivering award winning digital marketing solutions for them in return. The Trading Online Voucher Scheme has proven to be a huge success for small business across Ireland. LEO’s across … Continue reading FCDM – Your Ideal Partner For The Trading Online Voucher Scheme

Facebook News Feed changes have been announced. What does this mean for your News Feed? In today’s world, most of our Facebook news feeds are dominated by professionally made content from brands, businesses and the news media. According to a recent announcement from Mark Zuckerberg, that is all set to change very soon. Facebook’s new … Continue reading Facebook News Feed Changes

At FCDM, we have a proven track record in delivering award winning marketing solutions for our clients in the tourism sector, who are dotted all over the globe. Our extensive experience working with well-known and influential clients in the tourism sector, ensures the specialist skills needed to execute effective and profitable digital strategies. Here are … Continue reading FCDM – Delivering Innovative Online Solutions to the Tourism Sector

We are looking for a high-performing Project and Digital Marketing Assistant to join our team in Athlone. This is a fantastic opportunity for a marketing professional to position themselves with one of the leading digital marketing agencies in Ireland. Are you passionate about communications, digital marketing, and content creation? Do you want to build on … Continue reading Join Our Team – Project and Digital Marketing Assistant

Are You Looking For A Digital Marketing Agency Dublin To Enhance Your Online Presence? The way we view and live in this world is rapidly changing as both a consumer and a business. Your customers and potential customers are on the move and are spending more and more time on mobile devices rather than on a … Continue reading Digital Marketing Agency Dublin

At FCDM, we have a proven track record in delivering results driven digital marketing strategies for our clients, who were dotted all over the globe in 2017. Here are our 2018 top tips! It’s difficult to predict what exactly will happen in 2018 because at FCDM we know that anything is possible! The digital marketing … Continue reading Digital Marketing Tips for 2018!

WordPress is now the most popular open source Content Management System (CMS) used by over 75 million websites worldwide. At FCDM, our experienced team have been creating high performance, WordPress websites for many years and it remains our CMS of choice! Our goal has remained the same for every WordPress website project. We aim to … Continue reading Why a WordPress Website is Best For Your Business

FCDM have a proven track record in delivering award winning digital marketing solutions for many top companies in the real estate and property industry, all over the globe! At FCDM, we have been working with real estate and property businesses for many years. In that time, we have developed a full suite of digital marketing … Continue reading Digital Marketing Experts for the Real Estate and Property Industry

Discover how Facebook Advertising can enhance your businesses bottom line by increasing engagement on Facebook! The majority of your posts on Facebook should be aimed at getting your audience to engage with your page. You can do this in many ways, by encouraging audience participation and sharing content relevant to your niche or industry. Here … Continue reading Increasing Engagement on Facebook

Would you like to save yourself hours of tinkering with your Google AdWords campaigns and teaching yourself how to navigate and execute successful strategies in Google AdWords? At FCDM, we are trusted and certified Google AdWords Partners which is the highest award that is given to us directly by Google. Google certified partners are more … Continue reading Outsourcing Your Google AdWords Campaign Management

Twitter have announced new ad transparency measures to include a special label for ads funded by political campaigns including details on who the ad was targeted at. Twitter announced recently that the company plan to take action to increase transparency for all ads on Twitter, including political ads and issue-based ads. Twitter’s new measures include … Continue reading Twitter Announce New Ad Transparency Measures

YouTube’s combination of video access, sharing and community creates an unrivalled opportunity for audience reach and engagement. YouTube video advertising can be a very effective way to promote your business online. YouTube’s combination of video access, sharing and community creates an unrivalled opportunity for audience reach and engagement. You can set up, run and manage … Continue reading YouTube Video Advertising For Your Business

As part of our website design consultations at FCDM, our expert team will introduce you to the website design process so you know what to expect and when to expect it! Like any other project, website design has certain steps to go through to ensure success and increase efficiency. A website design consultation is just … Continue reading Preparing for your Website Design Consultation with FCDM

Google have reported that implementing new extensions to call-only ads can improve clicks by 10% on average Call-only ads are designed to encourage people to call your business and only appear on devices that can make phone calls. Previously, call-only ads did not display these ad extensions, but now call-only ads will be eligible for three … Continue reading Google Release New Ad Extensions for Call-Only Ads

Similar to maintaining a car, websites need regular check-ups to ensure that everything is in working order and functioning in a safe and effective manner. Our digital world is continually growing and evolving and websites have now become the face of the majority of Irish businesses. Unfortunately, some businesses tend to launch their new website … Continue reading Why Website Maintenance is Crucial for Your Business

The key to Social Media is the social relationship with users, which is based on trust and can generate loyalty. Social Media networks provide so many opportunities to listen to your customers and gain personal insight, that will help your business succeed and build increased loyalty. Social media is changing the way that brands interact … Continue reading Building Increased Loyalty Through Social Media

Optimising your product landing pages for conversions is a must in today’s competitive environment. There is a big difference between filling up your product pages with content and optimising them for purchases. Being very specific with what you want your visitors to see, do and buy is vital however many eCommerce stores remain cluttered, confusing … Continue reading Optimising Your Product Landing Pages

Is your business embracing the Power of Google Shopping Ads? Last year saw yet another upsurge in Google Shopping Ad performance worldwide, according to Sidecar’s 2017 Google Shopping Benchmarks Report. Retail marketers began spending more on Shopping ads than text ads and revenue from mobile Google Shopping ads grew by 70% YoY in 2016. Since … Continue reading Embracing the Power of Google Shopping Ads

Facebook is continuing to challenge traditional television and have recently introduced Facebook Watch. Facebook Watch will be a new platform for shows on Facebook. It will be available on mobile, desktop and for laptop and in their TV apps. The launch of ‘Watch’ will help Facebook to compete with the larger video-streaming companies like Netflix, … Continue reading Facebook ‘Watch’ Tab

Google’s industry leading strength has always been its search function but features that are linked to Google search, like Google+ should be equally valued.   Google+ remains a very important part of the social media landscape however many businesses that we speak to are not aware of its usefulness and the impact it can have … Continue reading Leveraging Your Google+ Presence

How Remarketing can support lead nurturing and turn leads into actual, profitable sales… Remarketing has proven itself to be a very effective way to re-engage with those people who have visited your website but who may not have necessarily made a purchase or enquiry. It allows you to place enticing ads in front of targeted … Continue reading How Remarketing Can Support Lead Nurturing

BridalVillage.ie: TV debut on TV3’s Ireland AM Show! FCDM are delighted to announce that our client BridalVillage.ie was featured recently on TV3’s Ireland AM show. The innovative online platform, BridalVillage.ie, that we launched in late 2016 allows bridal boutiques all over Ireland to advertise their sale stock of wedding dresses to brides to be all over the country, … Continue reading BridalVillage.ie: TV debut on TV3’s Ireland AM!

  LinkedIn can be a powerful platform for driving engagement and generating quality sales leads for your business. Whether you are posting a link to your latest blog on your website or using LinkedIn Pulse as a content delivery tool, LinkedIn can be a powerful platform for driving engagement and generating quality sales leads for … Continue reading Double Your Engagement By Creating Effective LinkedIn Content

Put simply, Pinterest allows users to share and save content to virtual collections called pin boards and it presents a unique opportunity to businesses for many reasons. Pinterest can help your business to build brand awareness, improve engagement, drive conversions, generate increased website traffic resulting in increased sales for your business!   Getting started with … Continue reading How to Generate More Sales with Pinterest

At FCDM, we can help you to develop multi-channel, eCommerce strategies to increase your online sales and drive repeat business. Here are some of our Top Tips: Promote Your USP Your unique selling proposition (USP) is the reason why potential customers will want to do business with you, instead of your competitors. If you don’t … Continue reading eCommerce Strategies To Increase Your Online Sales

FCDM are offering a special Google AdWords package for new customers to Google AdWords for a limited time only. Offer ends on July 20th 2017!   Why choose FCDM to create and manage your Google AdWords campaign?   We are trusted and certified Google AdWords Partners which is the highest award that is given to us … Continue reading Get €75 in Google AdWords credit with FCDM!

We are looking for a high-performing Senior Digital Marketing Executive to join our team in Athlone. This is a fantastic opportunity for a senior marketing executive to position themselves with one of the leading digital marketing agencies in Ireland. Are you passionate about communications, digital marketing, and content creation? Do you want to build on … Continue reading Join Our Team – Senior Digital Marketing Executive

Facebook Video Covers are now available to users in Ireland!   Facebook recently confirmed that it was testing the ability for pages to upload videos to serve as cover images and finally the feature has been made available in Ireland! Their primary goal is to help businesses create more engaging experiences and drive more rich … Continue reading Facebook Video Covers are here!

At FCDM, an experienced digital agency in Dublin, we are Google accredited partners and we know all of the Google tools that can help your business win business! Here are our top Google tool picks and they are free to use! Google Analytics This is a free web analytics service offered by Google that tracks … Continue reading Free Google tools that can help your business win business!

Irish SME’s are missing out on a slice of Ireland’s share of the European eCommerce market, which is valued at €9 billion.   According to a new report by the IE Domain Registry (IEDR), a shocking 22% of Irish SMEs still have no online presence whatsoever. They are currently missing out on a slice of … Continue reading Take your small business out of the 22% and into the €9 billion market!

At FCDM, we are Bing Ads Accredited Professionals and have used Bing Ads to help numerous business grow significantly and thrive.   Bing powers 12 billion monthly searches around the globe and can connect your business with 58 million searchers that Google can’t reach. Recent stats have reported that the Bing Network audience spends 16% … Continue reading Driving Sales with Bing Ads

The Trading Online Voucher Scheme has proven to be a huge success for small business across Ireland. Local Enterprise Office’s across the country continue to provide small businesses with grants of up to €2,500, to help develop their digital presence. Presenting a unique opportunity for Irish retailers and small firms to avail of online support … Continue reading Grow your business with the Trading Online Voucher Scheme

Digital Marketing Agency for the Construction Industry It’s no secret that digital marketing is now an increasingly important means for all businesses in attracting and securing business. No matter what sector that they are operating in, it is vital that businesses take an interest in digital, as this is where their customers and potential prospects … Continue reading Digital Marketing Agency for the Construction Industry

Delivering Innovative Solutions to the Public Sector Dublin’s Outdoors   FCDM were delighted to be recently commissioned by the South Dublin County Council to design and develop an online platform that promoted South Dublin County as a Tourism Destination of Choice on Dublin’s Doorstep, which has now become the recognised source for information on all … Continue reading FCDM – Delivering Innovative Online Solutions to the Public Sector

FCDM is now recognised by Google as an expert in Mobile Site Optimisation   Google recently launched a Mobile Sites certification program which offers developers the opportunity to demonstrate their proficiency in mobile website development. We are delighted to announce that our team at FCDM have successfully achieved this certification today. Having this fantastic certification … Continue reading FCDM is now recognised by Google as an expert in mobile site optimisation

Why should your business define buyer personas? Gaining the knowledge to understand who actually buys or who may purchase your products or services is vital for your business to maximise your digital advertising ROI and content effectiveness. At FCDM, we can help your business with the process of defining buyer personas, enabling you to target … Continue reading Defining Buyer Personas for Digital

The Power Of Instagram and Instagram Marketing Instagram, the leading photo-sharing app and social network which was created in 2010, has amassed over 700 million users and over 400 million users actively use the app every day. With new features being constantly announced like stories, live video and disappearing messages in direct, businesses now have … Continue reading The Power Of Instagram and Instagram Marketing

According to a recent report, Irish consumers are now spending €850,000 an hour online, up 20 per cent on four years ago, making Ireland one of the fastest growing digital economies in the world. It is estimated that Irish consumers will spend €21.4 billion online by 2020, or 8% of all consumer spending in the … Continue reading Converting your online retail opportunities and maximising sales

As Irish retailers continue to capitalize on growing international demand, eCommerce payment fraud is constantly increasing as more consumers turn to the convenience of online shopping. Online fraud is a consistent problem facing Irish retailers and is proving very expensive. FCDM can help businesses to reduce the damage significantly, by ensuring that every step is taken … Continue reading eCommerce Payment Fraud Protection

Planning a social media strategy for your business can often look like a battle that's too big to take on. Over the past 10 years, social media marketing has come out of student dorm rooms, and into the multi-million euro boardrooms of some of the biggest brands on the planet. The solution may well be … Continue reading Using User Generated Content For Your Business

Shooting, starring in and publicising live video for your business is terrifying right? I mean you're no Spielberg! OK...you might not be Spielberg, but live video for your business is not necessarily something that needs to keep you awake at night. Whether you're using Facebook Live, Periscope or any number of the other emerging live … Continue reading Live Video for Your Business

Integrating social media at your event can sometimes feel like a big, and pretty daunting, task. There are plenty of people who feel a post on their Facebook page or a quick tweet about an upcoming event qualifies as social media integration, but that's not really the case. By ignoring the potential that can be leveraged … Continue reading Integrating Social Media At Your Event

Google AdWords is one of the most effective advertising platforms on the planet. If you want to get your business in front of online customers, then Google AdWords is ideal. If you need AdWords help, FCDM can help. As with any form of advertising, it’s important to invest your time and money wisely. Before you … Continue reading AdWords Help, Tips and Tricks from FCDM

Having a user and having an engaged user are two very different things. There are many ways to increase engagement online, but video is king of the castle at the moment. A lot of business owners will regard video and video production as an expensive and time consuming process. True, if you want something shot … Continue reading Increase Engagement With Your Brand: Video

Snapchat sprang to life in 2011 and for many years was considered a gimmick. It seemed that it was used almost exclusively by teenagers with a lot more time than morals! The last three years have been formative ones for Snapchat though. It's transition to a useful and powerful marketing platform has been a swift one. Of … Continue reading More New Options For Snapchat Ads from Snap Inc

Customers have changed. That’s just a fact. The way they consume media has changed them…but also the way they have access to information has changed them. It has become rare that a customer does not study a business online before deciding to purchase from them. A bad TripAdvisor review? That can be hurtful to your … Continue reading Online Reputation Management

FCDM are delighted to announce the launch of a new website. We would like to wish our client BridalVillage.ie all the luck in their new venture. Lorraine Tierney knows how important it is to find the right wedding dress for that special day and she is dedicated to helping future brides find their dream dress. The new … Continue reading BridalVillage.ie

We are looking for a high-performing Sales and Business Development Manager, to help us meet our customer acquisition and revenue growth targets, by keeping our company competitive and innovative. You will be responsible for maximizing our sales potential through planning, implementing and directing the sales activities of the company in a designated area to achieve … Continue reading Join Our Team – Sales / Business Development Manager

Facebook frequently change their settings. If you don't want to miss a post that may interest you, change you Facebook settings today! Your News Feed preferences help you control what you see on your News Feed. To view your News Feed preferences: Click in the top-right corner of any Facebook page (ex: your homepage) Select … Continue reading Your Facebook settings have changed!

At FCDM, we rely on Google Analytics for monitoring website traffic of our clients’ websites. We use the information provided to mould the digital strategy of our clients. Google Analytics was launched in 2005, and is the most widely used web analytics service in the world. Google Analytics is used predominantly by small and medium-sized … Continue reading Google Analytics

 When it comes to UX design, there is an assortment of definitions. UX design is a creative and analytical process that designs the type of experience a user is going to have with a certain product. The ultimate goal of a UX designer, is to create an exciting end product that surpasses the user’s existing … Continue reading UX Design and the UX Design Experience

At FCDM, part of our full circle approach is to include social media in the digital strategy of our clients. Social media, when used effectively, can build your business brand and teach you a great deal about your customers. We have created a list of some important tips for social media, in order to help … Continue reading SOCIAL MEDIA TIPS FOR SMALL BUSINESSES

When creating your professional logo design at FCDM, we understand the power and importance your logo will possess. We will create a pertinent and memorable logo to help you attract your target customer demographic. We understand that your logo needs to set you apart from your competitors and that it will become your professional identity. … Continue reading Professional Logo Design with FCDM

Online marketing has grown exponentially over the last few years, everyone is moving online but do they ensure that their offline and online marketing strategies are cohesive and run in tandem? Some professionals would be of the opinion that offline and online marketing are to separate entities and cannot overlap in anyway. This in some … Continue reading Do your offline and online marketing strategies complement each other?

In this digital age, it is safe to say that social media is so much more than simply a way to grow your brand and connect with your existing customers. When a social media strategy is developed and implemented in a strategic way, businesses can utilize platforms such as Facebook, Twitter, LinkedIn and Instagram to … Continue reading Social Media Lead Intelligence: The Benefits

The cost of customer acquisition (CAC) refers to the price that one must pay to obtain a new customer. To calculate CAC: Divide the total costs associated with acquisition by the total number of new customers, within a specific time period. Being able to calculate and identify the CAC is one of the most important … Continue reading Reducing Your Cost of Customer Acquisition: The Basics

We are looking for a high-performing Business Development Manager, to help us meet our customer acquisition and revenue growth targets, by keeping our company competitive and innovative. You will be responsible for maximising our sales potential through planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives. … Continue reading We’re Hiring – Business Development Manager

In the digital age, there is a huge range of digital channels that businesses can use to reach and engage with consumers, both existing and new. Digital branding is similar to traditional branding except that advertising campaigns are carried out through multiple digital media platforms. Digital branding campaign A business needs to create an effective … Continue reading The benefits of creating an effective digital branding campaign

Twitter are always announcing changes and new features and this week Twitter revealed a huge change to their platform. They have increased the limit on videos, meaning that you can now tweet your cinematic moments up to 140 seconds.   These extra 110 seconds will allow you to release your creativity, while still enjoying the fast … Continue reading Twitter Increase the Limit on Videos

FCDM are delighted to announce that we have been nominated for an award, at the Midland Gateway Chamber 2016 Best in Midlands Awards, under the category of ‘Best Web Presence’. At FCDM, we pride ourselves on being a company with a difference, we have a passion for delivering results and this can be seen through … Continue reading FCDM Nominated for ‘Best Web Presence’

Yesterday the largest professional social network announced that they were being taken under the wing of the world’s leading multinational technology company, in an all cash transaction valued at $26.2 billion. This dramatic move by Microsoft will aid LinkedIn in their mission to empower people and organisations. This new deal will enable LinkedIn to grow and … Continue reading Microsoft to Acquire LinkedIn

At FCDM, our design team create eCommerce websites that engage, inform and immerse visitors in your brand. We deliver outstanding visual design coupled with a top class user experience, bringing proven commercial results for our clients. We mix design, technology and marketing to produce highly engaging content that gives customers a unique and enjoyable experiences … Continue reading eCommerce Websites by FCDM

Social media platforms have exploded onto the scene in recent years. With so many to choose from, Twitter, Pinterest, Facebook, Instagram, LinkedIn, the possibilities seem endless. The opportunity to reach your customer base directly creates a whole new world of prospects for establishing a strong market position for your brand. Simply posting content across social … Continue reading Social Media Engagement

FCDM is delighted to announce that we are finalists in the ‘Professional Service Provider of the Year’ category at the upcoming 2016 Athlone Business Awards. At FCDM, we pride ourselves on being a company with a difference, we have a passion for delivering results and this can be seen through the success that we have … Continue reading FCDM is Nominated for Athlone Chamber of Commerce Award

Google Web Designer is a free tool for Mac, Windows and Linux. It simplifies the process of building interactive HTML5 advertisements. The FCDM team utilise this application on a regular basis to bring ads to life and deliver the best possible designs to our clients. Designers will experience ease of use with Web Designer, thanks … Continue reading Google Web Designer: Free to Download, Free to Use

Here at FCDM, we realise the importance of keeping up to date with all of the latest developments in Digital Marketing. In a fast moving industry where trends can change from day to day, it has never been more important to be responsive to stay ahead of your competition. We have hand-picked 3 of the … Continue reading The Best Digital Marketing Reads in 2016

FCDM are delighted to announce that the Local Enterprise Office will be continuing the Online Trading Voucher Scheme into 2016. This scheme is for small businesses, with less than 10 employees, that have been trading a minimum of 12 months. This scheme give small businesses the amazing opportunity to develop an e-commerce website, helping to … Continue reading Online Trading Voucher Scheme 2016

FCDM are delighted to announce, that one of our long-standing clients, Feltrim was recently nominated for an award at the International Property Awards (Americas) for its website www.balmoralflorida.com. The award ceremony was hosted by the Barbados government in Barbados on October 23rd. What are the International Property Awards? The International Property Awards, are open to residential … Continue reading FCDM Client Nominated for Website Design at International Property Awards

Are you looking for a professional web design to enhance your online presence? Do you need some information about trading online or you are considering a redesign of your existing website? Then you need the assistance of industry leaders, FCDM – Full Circle Digital Marketing. Why choose FCDM for a professional web design? FCDM is a … Continue reading Ireland’s Leading Website Design Agency

When it comes to selling a house, it’s ‘location, location, location’. When it comes to websites, it could well be said that it’s ‘content, content, content’. Just having a great-looking website by itself will not achieve what you want: visitors who do what you want them to do. Excellent content is essential, as research shows. … Continue reading Content Marketing: Why Great Content Is Crucial