The benefits of creating an effective digital branding campaign
Written by Melanie Revins on 1st July 2016
In the digital age, there is a huge range of digital channels that businesses can use to reach and engage with consumers, both existing and new. Digital branding is similar to traditional branding except that advertising campaigns are carried out through multiple digital media platforms.
Digital branding campaign
A business needs to create an effective digital branding campaign through continual audience targeting, remarketing campaigns and display ads.
As an industry leader in digital marketing, we help our clients to develop brand awareness. We understand that if your business lacks a visual presence online, you’re losing out on potential customers across the world, who can shop on your site 24 hours a day, 365 days a year.
Creating a brand identity is not all about followers and ‘likes’, but rather about connecting to the right audience. Many businesses have wasted huge sums on social media campaigns because they did not understand their target audience.
Digital allows precise targeting and measurability, as well as multiple follow-up and not just ‘one touch’ but multiple and consistent touches from the point where the customer becomes aware of a brand to where he or she makes a decision.
Thanks to click-tracking tools and customer data, businesses can gain unprecedented insights into consumer behavior. Remarketing involves targeting consumers who have visited your website previously, targeting them with an enticing offer I order to encourage them to return and continue the ‘conversation’.
Display advertising contains text, images, video, audio and flash. Displays work best online when accompanied by interactive media and text, that educates readers about a product or service.
Display advertising can build brand awareness very rapidly, since people tend to recall better what they see as opposed to reading or hearing.
Social media marketing
Social media marketing offers content that consumers share with their social network. This increases your brand exposure and broadens your customer reach. It means getting active on social media such as Facebook, Google+, Twitter, LinkedIn, Pinterest and Instagram and building an understanding of where your target audience gathers and sharing valuable content to that audience.
Consistency across platforms
It’s important to be consistent with your branding on all platforms so as to reinforce your brand’s values, personality and messaging. For example, you can have a new banner designed that can be used across platforms.
FCDM has built brand awareness for many companies in Ireland, the UK and abroad and we believe that timing is crucial in business and the great thing about digital marketing is that you can enjoy very rapid results. You don’t have to wait weeks to see a boost in your business.
If you are interested in learning more about how FCDM can help your business grow and building brand awareness for your company, contact a member of our business development team today.