Put simply, if you don’t have a long term content marketing strategy, that incorporates trending content and topics, you may be missing out on attracting valuable traffic and conversions.

Delving deeper into trending content and topics can help to discover a wealth of insightful data. Not only can it provide useful insights into trending topics and consumer behaviours, it can also support the creation of a more effective, relevant and profitable content marketing strategy.

Using effective tools to source content ideas can help to identify up-and-coming topics that your competitors may not even be aware of yet. Here are our top three tools for sourcing relevant, trending content and topics:

Google Trends

Google Trends is mainly used for monitoring trends in Google searches. Essentially, this useful tool shows you the popularity of a keyword relative to the search volume over time. When it comes to identifying trending content and topics to include in your content marketing strategy, Google Trends is the ideal tool to use for finding trending searches across a broad range of topic categories.

Google Trends also allows you to search by region for a specific topic or find the most relevant recent, trending searches. As the information is based directly on search, this makes it a great resource for developing organic traffic driving content.

YouTube

YouTube is now the second largest search engine behind Google, making it a highly effective tool for identifying trending content and topics.

A dedicated trending feed is available to all users to explore. Subcategories like news, gaming, music and fashion are visible to help you to find the most relevant trending topics to your business, within these specific topic areas.

BuzzSumo

BuzzSumo in essence is a content analysis tool that identifies trending content for search terms or URL’s by tracking social shares. It is a very useful and powerful tool for identifying trending content and topics, even with its free version. You can search for trending content and topics during the past 24 hours all the way up to 6 months. Searches can also be done by location, category, keyword, domain, content type and much more.

Need a Digital Marketing Agency in Dublin?

Put simply, if you don’t have a long term content marketing strategy, that incorporates trending content and topics, you may be missing out on attracting valuable traffic and conversions!

If you are looking to partner with an experienced digital marketing agency in Dublin, who can improve your website ranking and overall online exposure, FCDM can help you! Get in touch with our experienced digital marketing team in Dublin today to find out how FCDM can take your business to new heights!