The Future Of Shopping with Amazon Go
Written by Deirdre Keon on 26th January 2018
The way we purchase everything from clothing to Tayto crisps could drastically change within the next few years with Amazons new cashier-less stores!
Amazon opened its first cashier-less convenience store this week. At Amazon Go, there are no cashiers, shopping carts or checkout lines to slow shoppers down. The online giant has been working to reinvent how brick-and-mortar shopping is done after dominating the online retail space.
The store requires customers to scan their smartphone on the way in, tracks them with cameras and other sensors as they browse, and, when they take an item off the shelf, adds it to a virtual cart. Groceries are charged to the customer’s Amazon account when they leave with their goods.
The concept, which Amazon has termed “Just Walk Out” shopping, sparked speculation that Amazon could use its high-tech concept as a beachhead to expand into convenience stores or perhaps other categories of physical retail.
By combining computer vision, machine learning algorithms and sensors, the online retail giant can tell what people have purchased and charges their Amazon account. If someone puts an item back, they aren’t charged!
The Amazon Go store, will sell fresh food and meal kits for shoppers on-the-go while eliminating typical checkout lines.
The way we buy everything from clothing to Tayto crisps could drastically change within the next few years. Time will tell if Amazon Go’s innovations are among the technologies to stick but our team at FCDM are very excited to see what the future will bring!