YouTube Video Advertising For Your Business

Written by Deirdre Keon on 11th October 2017


YouTube’s combination of video access, sharing and community creates an unrivalled opportunity for audience reach and engagement.

YouTube video advertising can be a very effective way to promote your business online. YouTube’s combination of video access, sharing and community creates an unrivalled opportunity for audience reach and engagement.

You can set up, run and manage your YouTube ads in Google AdWords . YouTube and the Google Display Network offer a variety of ways to reach particular audiences. You can create compelling video campaigns, with a range of video ad formats to engage customers in different ways on YouTube.

Your ads will show in a variety of ways on YouTube depending on the type of ads that you decide to run.

YouTube Video Advertising formats include:

 

TrueView in-stream ads that play before someone watches the video they have selected on YouTube.

 

TrueView Video discovery ads show up on the YouTube homepage, search results pages and as related videos on YouTube video watch pages.

 

Bumper ads are six-second videos and are available through AdWords and sold on a CPM basis. Google is presenting Bumper ads as an add-on to traditional TrueView or Google Preferred campaigns.

YouTube started to also debut Video Ad Sequencing in September, which will allow you to string together a variety of different ad types of ads. For example, advertisers can show a 15-second TrueView ad to build awareness, followed at the next opportunity by longer to further the brand story and later a 6-second bumper ad to drive purchase.

YouTube Video Advertising Performance Monitoring

While your Google AdWords account will give you key metrics like view rates, cost-per-view and the number of video views you are getting, Google Trends and Google Analytics can also be used to delve further into the data. These free tools will show valuable insights into the way people search for your business and visit your website.

One of the most enticing features of YouTube video advertising is that you only pay when people choose to watch your ad. For example, only when someone chooses to view your TrueView ad for at least 30 seconds or engages with your ad directly like clicking on a call-to-action overlay, a card or a companion banner.

If you are looking for an experienced digital agency in Dublin, who can help your business to win business with YouTube video advertising, FCDM can help you! Contact our experienced team today to find out how FCDM can take your business to new heights!