FCDM – Delivering Innovative Online Solutions to the Tourism Sector
Written by Deirdre Keon on 8th January 2018
At FCDM, we have a proven track record in delivering award winning marketing solutions for our clients in the tourism sector, who are dotted all over the globe.
Our extensive experience working with well-known and influential clients in the tourism sector, ensures the specialist skills needed to execute effective and profitable digital strategies. Here are some of our most recent successful projects that we have completed for our clients in the tourism sector.
FCDM were delighted to be recently commissioned by the South Dublin County Council to design and develop an online platform that promoted South Dublin County as a Tourism Destination of Choice on Dublin’s Doorstep, which has now become the recognised source for information on all tourism related activities and tourism related businesses within South Dublin County.
FCDM delivered a bespoke, WordPress solution that created a strong digital identity and journey, that maximised the user experience. The new platform delivered on the key areas of the promotion of all the tourism related information about attractions, hotels and lodgings, articles and events in South Dublin County. Our creative web design team crafted an appealing and distinctive digital journey with clear messaging to engage users. We created a simple, clean interface that is easy to navigate and compliments multiple screen sizes. Our experienced in-house web developers custom developed and integrated an interface portal for service providers and tourism event listing portal.
The platform also boasts an event listing guide, itineraries and trip Ideas section and trip planner section. We selected a content management solution, namely WordPress, that offered maximum user-friendly administration control including a function to add info-graphics and related designs within the website, to add a Google Map field to any of the websites pages, to add video content at defined positions within the site, to add/remove pages and dictate the hierarchy of these pages. Our team also created and deployed an effective SEO strategy to support the new platform to ensure that maximum organic exposure was achieved. The FCDM team also facilitated the provision of in depth CMS training and continue to provide technical support and mentor-ship to grow their online presence through the platform.
As an additional project, we also created a microsite within the Dublin’s Outdoors website for The Round Tower at Clondalkin Village. FCDM designed and developed the look and feel of the microsite, to ensure they were aligned with the main website, creating a fluid user experience. The microsite project was a practical solution for establishing an exclusive space for users to interact with the Clondalkin Round Tower facility, instead of offering many navigational options on the full website and aims to drive users to more specific goals.
Part of the Feltrim Group, Feltrim Resorts is a premium vacation home rental and management firm based in Florida. They required a new powerful online platform focused on attracting, converting and retaining guests to their vacation rental properties. FCDM developed an online platform with the user experience in mind, that seamlessly meets their vacation rental management and online booking needs. The website is fully integrated with 3rd party software, Streamline, to ensure a seamless booking experience for visitors.
The factors influencing the promotion of tourism within Orlando were also taken into consideration, so we created a travel tips section and a ‘Discover Orlando’ section that highlights the key attractions and amenities available to visitors to the area.
Balmoral at Water’s Edge offers high-end custom homes for sale and for vacation rental (3-8 bedrooms), set within a luxury resort, with parks, gardens, walkways and lakes. It’s close to Orlando and all it has to offer, including Walt Disney World, Universal, great golf courses and many exceptional attractions.
Our bespoke website design assisted Balmoral in increasing brand visibility as well as driving online conversions and revenue. The website is fully integrated with ‘Travel Click’ to ensure a seamless booking experience for visitors.