Are you up to date with all of the important Instagram updates in 2022?

Key updates to Social Media platforms can affect your digital marketing campaigns, so it is important to understand what they might mean for your advertising efforts. At FCDM, have taken a look at some of the most recent updates. Here is a round up of the top 3 Instagram updates that have recently rolled out:

Instagram Algorithm Update – Original Content is King

While trying to differentiate itself from other leading social media platforms, Instagram’s newest algorithm update has been developed to discourage users from reposting TikTok videos on the platform. Instagram will now offer preference to original posts thus businesses need to find ways to keep content fresh and different across other platforms, keeping reposting to a minimum.

Direct Messenger Response Times

Instagram has begun to show users your DM response times that encourages users and businesses alike to be more actively engaged with followers and audiences who get in touch.

Extended 90 Second Time Limit for Reels

The time limit for Reels has increased from 60 seconds to 90 seconds. Thus, 1.5 minutes of full-length videos are now possible, allowing businesses extra time to be even more creative! While you have the option to add 30 more seconds, it doesn’t mean that each Reel has to be 90 seconds. You can still create short, snappy and concise Reels that work for the content you are creating. Why not treat your audiences to more specific content pieces occasionally like tutorials or vlogs with interesting topics!

Want to make sure that you are always up to date with all of the important Instagram updates?

At FCDM, our experienced digital marketing team understand the mechanics of Instagram and how to use it as a key lead generating and brand building tool.

If you feel that we can assist your business in devising a strategy to drive Instagram engagement and to promote your business effectively, please get in touch today on +353 1 5253188 and see how we can take your business to new heights!