How Remarketing Can Support Lead Nurturing

Written by Deirdre Keon on 17th July 2017


How Remarketing can support lead nurturing and turn leads into actual, profitable sales…

Remarketing has proven itself to be a very effective way to re-engage with those people who have visited your website but who may not have necessarily made a purchase or enquiry. It allows you to place enticing ads in front of targeted audiences, as they continue to browse elsewhere on the internet, to try to direct them back to your website and convert.

For some businesses, a conversion may come in the form of an enquiry, a form submission or a download but at this stage they have not been fully converted into a paying customer. So how can you ensure that these valuable leads fully convert?

At FCDM, we go that little step further and continue to nurture these leads with targeted messaging, after the conversion cycle. We have produced significant results time and time again for our clients by using remarketing to support lead nurturing to turn leads into actual, profitable sales. How do we achieve this?

Our Approach…

Our team create a remarketing list for those users who have converted on your website and then fine-tune key messages to this audience. It is important to remember that these prospects have already expressed strong interest in your business offering but need further nurturing to convert into a paying customer.

Key remarketing messages can be in the form of customer reviews, brand benefits and industry insights. The key aim is to portray your business continually as a valuable resource and potential business partner. This will ensure that your brand remains ‘Top of Mind’ and aims to build further trust in your brand and product.

An important part of the digital strategy is also to create relevant landing pages for the ads, in line with the key messaging, that offers further information to the potential customer.

The results: On average, our clients experienced a 13% increase in close rates in their businesses by applying our approach.

At FCDM, we are experts in helping our clients to acquire quality leads that are nurtured into sales. We have produced significant results time and time again for our clients by using remarketing to support lead nurturing to turn leads into actual, profitable sales. If you feel that your business could benefit by working with Ireland’s leading digital marketing agency, feel free to get in touch today on +353 1 5253188 to discuss how FCDM can help take your business to new heights!