eCommerce Strategies To Increase Your Online Sales
Written by Deirdre Keon on 26th June 2017
At FCDM, we can help you to develop multi-channel, eCommerce strategies to increase your online sales and drive repeat business.
Here are some of our Top Tips:
Promote Your USP
Your unique selling proposition (USP) is the reason why potential customers will want to do business with you, instead of your competitors. If you don’t already have a USP, you will need to create one by adding something to your business you’re not already offering. It should continually act as a benefit statement and should be included in all of your advertising. Some examples can include fast and free shipping, how easy it is to return a product for free if the customer is not 100% satisfied with their purchase. Here is a useful step by step guide to help you to create your USP.
Always Advertise with an Offer
Discounts and coupons are powerful marketing tools that allow you to give both your existing and potential customers, special offers on products or services. At FCDM, we would always recommend including a powerful offer in your online advertising. Offering free information related to your product or service will help to generate inquiries and increased website traffic. Creating Social Media Ads, Google Ads and Bing Ads around your offer is a must.
Reviews and Ratings
Our expert team at FCDM would always recommend incorporating online reviews into your website. Potential customers always want to see what others are saying about your product or service and they really do value authenticity over perfection. Showcasing both positive and negative reviews encourages user interaction and can help boost their confidence in your offering.
Simplify the Check Out Process
The fewer clicks it takes for a customer to complete a purchase, the higher your conversation rate will become. Ensuring that your eCommerce website has a very easy to use and secure check out process is vital. Forms should be simple to complete and it is important to offer as many payment options as possible. It is no secret that tolerance for form completion issues on mobile devices is much lower than on desktops, so optimising the checkout experience for mobile is vital.
Add Live Chat to your website
Having a Live chat option on your website will allow your business to provide quick, convenient answers to potential customers. It also can assist with the bottom line and helps to reduce admin expenses with employees spending less time answering the phone and responding to email enquiries.
The key is that customers have someone who can immediately walk them through a sale, if they become confused or have a question that can make or break a sale.
Capture Basic Contact Information
Its is no secret that most potential customers generally won’t buy from your business the first time they see your ads or visit your eCommerce platform. At FCDM, we create effective systems to collect basic customer contact information, enabling your business to reach out to them again with periodic reminders and offers. Many of our clients develop over 40% of their sales by following up with prospects who previously requested information but didn’t actually buy. Here are some of our top tips:
- Implement a ‘sign-up’ form on your website and clearly state what they will receive by signing up. For example monthly newsletters, regular special offers etc
- On your blog section, you should always include a link or embed your opt-in form at the top, side or bottom of each page.
- Add a sign-up form to your Facebook page and include a link to your form and write a Social Media status to your followers regularly, asking them to join your email list.
- It is important to then follow up periodically with those who have signed and aim to convert them into probable customers.
Test, Test and Test again!
It is vital that you continually evaluate the effectiveness of your eCommerce strategies, to continue to increase your online sales and drive brand awareness. Testing and adapting each element must be an ongoing process. FCDM would recommend a monthly evaluation to measure effectiveness.
Do you need help developing effective eCommerce strategies to increase your online sales? Contact a member of our experienced team now at FCDM and start generating more online sales today!