Increase Engagement With Your Brand: Video

Written by Melanie Revins on 16th January 2017

Having a user and having an engaged user are two very different things. There are many ways to increase engagement online, but video is king of the castle at the moment.

A lot of business owners will regard video and video production as an expensive and time consuming process. True, if you want something shot well and uber polished, then that will cost you. The thing is, users don’t always want the ‘Hollywood’ offering. A quick behind the scenes from somewhere the customer would not normally get to be can carry a lot of value.

I’m about to use an example that involves Barrack Obama and The White House. Keep in mind that everything is scaleable. Don’t panic!

The whole world knows that the Obamas are running out of time in The White House. The Donald takes up residence from this coming Friday. In their last days as ‘tenants’ in the most famous house on the planet, the President and First Lady have opened up their home to the public. Virtually. Using 360 degree video technology, the President teamed up with Oculus VR to produce “The People’s House: Inside The White House With Barack and Michelle Obama”

During the video, President Obama said:

Michelle and I always joke, we’re just renters here … the owners are the American people and all those invested in creating this amazing place with so much history. What we want to do is make sure that everybody felt they had access to it … that as many people as possible could come in and appreciate the place where Lincoln or FDR or Reagan had made decisions that helped to shape America.

Every president moves to 1600 Pennsylvania Ave. with the full awareness that it is a temporary address. This is where we watched our daughters grow up. This is where we came to know the talented, devoted, optimistic Americans from every corner of the country and every station in life. Because as beautiful as these buildings are, it’s the people in them and the work that’s done here, the triumphs and tragedies you experience over course of your years here—that’s what imbues a place with meaning.


I know it seems far removed from running a business – but genuinely, it’s not. What Obama did was show the world something that, to him at least, is the norm. It’s not the norm to the general public…and that’s what breeds engagement. The possibility to learn, to see something others haven’t and feel as though you’re privileged.

Say for example you run a business making hurleys. To you, it’s mundane, it’s the same thing over and over. It’s the norm. To people who are passionate about hurling, could a quick behind the scenes video increase engagement? Of course it could…and will. Little things, that’s the key. Why choose one piece of wood over another? How does your touch affect the finished product? Have you rejects that didn’t make the grade? Show the public that you’re not perfect, things don’t always work out…but when they don’t, you’re conscience enough to make sure that the product never makes it to shelves.

Producing a quick, basic video on your phone or whatever device you have access to can be a window into your business. A window with a potential audience of millions peering in.

If you would like more details on how you can increase your engagement levels online, contact FCDM here.

PS: Here is “The People’s House: Inside The White House With Barack and Michelle Obama”

Increase Engagement

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