Google Analytics

Written by Ita Buckley on 12th October 2016

At FCDM, we rely on Google Analytics for monitoring website traffic of our clients’ websites. We use the information provided to mould the digital strategy of our clients. Google Analytics was launched in 2005, and is the most widely used web analytics service in the world. Google Analytics is used predominantly by small and medium-sized business owners, in order to view the traffic on their website. By utilising Google Analytics, you can discover how many people view your website, how many download items from your website, and how many visitors get referred to your social media pages from your website.

Google Analytics can be used by anyone who has a google account. If you’re wondering how it works, the data is collected by a JavaScript page tag that is inserted into the code of pages the user wishes to collect data on. This tag works as a virtual bug to gather information on users. A limitation with Google Analytics is that the tag relies heavily on cookies, and therefore cannot collect data from users who have disabled cookies.

When using Google Analytics, you can alter your dashboard so that you can see the statistics that are most relevant to you. If you are running campaigns, you can discover which campaigns are the most successful. You can even discover where in the world your most frequent visitors are located, and what items are searched for most on your website. You can determine which pages keep your visitors interested for longer periods of time, and which have the highest bounce rate. The bounce rate is the percentage of visitors on your website who close your website entirely after viewing only one page. In case you’re interested, you can also find out how many visitors were using mobile devices while visiting your website, which may help you when deciding whether to upgrade your website to a mobile friendly website.

Google Analytics can be used in conjunction with other google products like AdWords, Public Data Explorer, and Website Optimiser. There are some limitations to Google Analytics, which means that it may not be suitable for more complex websites and larger organisations. The valuable information you get from using Google Analytics is endless, and its popularity only confirms how valuable a tool it really is. If you would like to learn more about how we can implement a digital strategy for your company, please don’t hesitate to contact us today on +3531 5253188. We look forward to hearing from you and working with you soon.