Leveraging Your Google+ Presence
Written by Deirdre Keon on 8th August 2017
Google’s industry leading strength has always been its search function but features that are linked to Google search, like Google+ should be equally valued.
Google+ remains a very important part of the social media landscape however many businesses that we speak to are not aware of its usefulness and the impact it can have on attracting new customers and driving sales.
Google’s industry leading strength has always been its search function but features that are linked to Google search, like Google+ should be equally valued. These tools can play a pivotal role in helping your business to grow your audience and engaging that audience in a more meaningful way.
How can you boost your followers and increase your engagement on Google+?
There are many tactics to grow your audience on Google+. First it is important to note that in order to be followed on Google+, you must follow others. When planning your weekly social media activities, allow one hour per week for your follow strategy and try to follow as many relevant people as possible. As you gain more followers, you will begin to appear in more feeds and circles, groups and in more discussions. This is the very first step that must be given due attention in leveraging your Google+ presence.
Google+ allows you to join communities, follow and create your own collections and place people in circles. Your stream (newsfeed on Google+) is then continually only filled with content that you are genuinely interested in from your communities, collections, and circles.
Google+ Communities enable you to organize groups of people around a topic of conversation. You can use communities to recruit and connect with passionate advocates of your products or services. You can also create a community around a passion or topic of interest.
Google+ Collections offer an innovative way to group your posts by topic. This feature allows you to categorize the content you share on Google+. Collections consist of content shared from many different sources on a topic that users are passionate about, so promoting a lot of third-party content in your collections is a must and will allow for a lager reach and increased engagement.
Do you need help with leveraging your Google+ presence to attract new customers and drive sales?
If you are looking for an experienced digital agency, who are Google Accredited Partners and can help your business to win business, we can help you! Contact our experienced team today to find out how FCDM can take your business to new heights!