Social Media Engagement

Written by Melanie Revins on 26th April 2016

Social media platforms have exploded onto the scene in recent years. With so many to choose from, Twitter, Pinterest, Facebook, Instagram, LinkedIn, the possibilities seem endless. The opportunity to reach your customer base directly creates a whole new world of prospects for establishing a strong market position for your brand. Simply posting content across social media platforms sounds easy! Set up your accounts and people will start to ‘like’ and ‘follow’ your business and that’s pretty much it, right? Wrong.

By opening your business to online communities all of the content that you share will be seen by, yes you’ve guessed it, your customers! This will be the point that your online presence either thrives or merely survives. If you can successfully create accounts that demonstrate an abundance of personality, you are on the right track. However, if you fail to deliver high quality, accurate material then you may in fact cause irreversible damage to your business. Never forget that your online reputation can make or break your brand.

To stay relevant in the fast paced, demanding social sphere it is not enough to merely post images and text, hoping for a response from the public. To really thrive and let people know that you are here, it is essential that all of your content impacts profoundly on your target audience. Your content must be vibrant, eye-catching, well thought out, clever, unique and most importantly engaging.

The most effective way to do this is to create content that generates engagement between your brand and the public. This interaction will not only contribute to a more successful campaign reach, it also has the potential to create a loyal following.

FCDM specialises in creating, publishing, monitoring and measuring the effectiveness of social media campaigns, engagement levels, audience reach and overall success rates. Various platforms require different expertise and tools, all of which FCDM can manage for you, making your social media activity seamless and hassle free. The measurable results that we provide will ensure that your social media accounts not only survive but thrive.

Contact us today to see how FCDM can help to improve your social media engagement levels.


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