How to Generate More Sales with Pinterest
Written by Deirdre Keon on 30th June 2017
Put simply, Pinterest allows users to share and save content to virtual collections called pin boards and it presents a unique opportunity to businesses for many reasons. Pinterest can help your business to build brand awareness, improve engagement, drive conversions, generate increased website traffic resulting in increased sales for your business!
Getting started with Pinterest
In order to start using Pinterest as a power lead generating tool, you must firstly convert your personal account to a business account. This will enable you to get started and access features like Analytics, Rich Pins and Promoted Posts.
Create compelling boards and start pinning!
It is important to name your boards based on your keywords, terms or phrases. Your Pins should focus on the object or objects that your business is promoting. Make sure that you use compelling images, provide detailed descriptions, add tasteful branding and showcase your logo as much as possible. You can also show multiple products in a single Pin so make sure that you use this as much as possible.
Rich Pins are more specialised type of pins that provide more context about an idea because they show extra information directly on a Pin like a click through link and the pinner description. There are many types of Rich Pins that includes app, place, product, recipe, movie and article pins.
To use Rich Pins effectively, you need to follow 2 simple rules:
Firstly, you will need to add appropriate metadata to your website content. This metadata will be different for each type of Rich Pin but you can add multiple types to your website and Pinterest will in turn prioritise them for you!
It is important to validate your Rich Pins and ‘apply’ to get them on Pinterest. You simply need to enter your website’s URL into Pinterest’s validator page, to make sure there are no mistakes with the metadata.
Promoted Pins are simply regular Pins but you require a budget to have them seen by more people and where the real poteital lies to generate more sales with Pinterest. According to Pinterest’s latest stats, more than 75% of Pins saved to Pinterest come from businesses. Promoted Pins don’t actually interrupt or distract browsers, they simply help people find the products and services that are right for them. Promoted Pins allows your business to target specific audiences. You can also choose to pay for either pin engagement or visits to your website and track how your ads are performing.
Pinterest analytics helps you to understand how people are engaging with content from your website and Pins from your profile. Pinterest analytics offers valuable information about your audience demographics including gender and location, what devices are being used, along with what your most popular pins are.
At FCDM, we can help you to generate more sales with Pinterest.
At FCDM, we have used Pinterest to help many of our clients to increase brand awareness and sales. For Flowers.ie, we have used Pinterest to help to grow brand awareness rapidly by providing an engaging way to reach their target market. Their sales have grown steadily the past year and they attribute much of that growth to Pinterest Ads. Flowers.ie were surprised at just how many new sales Pinterest Ads generated in such a short period of time. Within the first 2 months of using Promoted Pins, they saw a 15% increase in sales and revenue. Their compelling content has been saved by a significant number of pinners, allowing them to reap the benefits of their Promoted Pins long after a campaign is over and continue to see their cost per acquisition decrease continually.
Pinterest is a powerful marketing tool and helps to build brand awareness, improve engagement, drive conversions and generate increased website traffic. Get in touch with our team today and let us help you to generate more sales with Pinterest!