What a difference a year makes – Digital Trends for 2019
Written by Deirdre Keon on 19th December 2018
The digital marketing landscape that encompasses SEO, social media, PPC, content marketing has witnessed a dramatic shift in 2018. The expected Digital Trends for 2019 make it so important for businesses to rethink their digital marketing strategies.
Recent statistics from the IEDR revealed that in 2018, 6 in 10 people have used an emerging digital technology, like mobile payments, augmented reality, a digital assistant, a smart appliance, or a virtual address service.
More than 20% of respondents reported to spend more than 5 hours a day on the internet and 65% claimed that they would buy more locally if local shops had a click and collect service. Coming into 2019, will expect to see these digital trends continue.
2019 is going to be about better customer experience with increased personalisation, automation and AI-powered technology.
With the growing popularity of social media stories, it will important for businesses in 2019 to consider increasing the use of this format in their digital marketing strategy. Making use of live video is highly recommended and can be of a profitable way to promote engagement and brand awareness. The desire for live content is growing so If you haven’t already jumped on the live video bandwagon yet, make 2019 the year that you do!
Many businesses in 2018 have already included voice search in their digital marketing strategies to deliver value-based content effectively to their customers and to stay ahead of the curve and increase conversions in the coming year, businesses will need to get better at producing custom, conversational content, particularly audio and video content, to share with even better-targeted audiences.
A recent report suggests that 1 in 5 Google searches now come from voice queries which is expected to grow to 50% by 2020.
These stats are impossible to ignore and in 2019, business will need to be actively thinking about these new behaviours when developing their digital marketing strategies.
At FCDM, we continue to assist a large portfolio of retailers around the globe to adapt to the changing digital landscape by maximising online sales opportunities, in order to meet the changing needs of their diverse customer base.
We are always interested in meeting with new businesses who are looking to grow and capitalise on the opportunities presented by the growth of the digital economy and the new expected digital trends for 2019. Contact a member of our team today on +353 1 5253188 to discuss how we can take your business to new heights!