Google Analytics: Important Metrics to Track

Written by Deirdre Keon on 3rd December 2018

At FCDM, we delve deeper into Google Analytics on behalf of our clients in order to improve their overall website performance.

While total traffic to your site is an important metric to monitor, it almost never tells the whole story. At FCDM, we delve deeper into Google Analytics on behalf of our clients in order to improve the overall website performance.

Our experienced team at FCDM, have put together three #TopTips on some of the most important metrics to track:

Bounce Rate

This is the percentage of single-page sessions that left without interacting further; in other words, they left your website entirely. Keep an eye on it and if any pages change drastically (or the whole site does), then you need to do some investigating.

#TopTip: Ensure to optimise your website pages with keywords that are relevant to the content. For instance, if the title of one of your pages is ‘Flower Delivery Dublin’ and the page’s content relates to ‘Wedding Flowers’ it is likely that the visitor will leave your website immediately.

Average Session Duration

This metric records the average length of a session in hours, minutes, and seconds. The more relevant your website is to the visitor, the longer the average session duration will be, since the user will spend more time accessing information that interests them.

The longer a visitor spends in a session, the more engaged they are as a potential lead. An average session duration of at least two minutes (2:00). In most cases, someone that is spending more than two minutes on your site is engaged and has found something relevant to what they were searching.

#TopTip: If the Pages/Session metric is low and Average Session Duration is high it could mean that there’s either too much information on one page, resulting in more time spent there or that the information is confusing, resulting in a longer duration.

Landing Pages

Most businesses take for granted that visitors arrive through the homepage. This is usually true but you should be aware that this is not always the case. Users will arrive in any number of different ways so it is important to ensure that they can easily navigate the website from any page.
Looking at the top landing pages can give you a great deal of insight into which pages on your site are performing well. This can give you a good idea of what information your visitors find most useful, and what pages your visitors are converting on.

#TopTip: Be sure to research keywords and ensure the titles of your content and site pages are optimised, with the keywords you wish to rank for.

If you are looking for an experienced digital agency in Dublin, who are Google Accredited Partners and can help your business to win business, we can help you! Contact our experienced team today to find out how FCDM can take your business to new heights!