Digital Marketing Tips for 2018!

Written by Deirdre Keon on 18th December 2017


At FCDM, we have a proven track record in delivering results driven digital marketing strategies for our clients, who were dotted all over the globe in 2017. Here are our 2018 top tips!

It’s difficult to predict what exactly will happen in 2018 because at FCDM we know that anything is possible! The digital marketing environment changes so quickly and it seems like there is always a new trend that surfaces throughout the year. Here are some of our Top Tips for 2018!

Increasing Live Video usage will be a must…

Video really is the future of content marketing and it’s a format that has gained serious momentum in 2017! Video increased in popularity that was mainly fuelled by social channels.

According to a recent study, video display ads on Facebook are expected to be the second leading highest ad spend platform in 2018 and in 2019.

Content Marketing will become even more important…

In 2018, content marketing will be what will really matter for businesses in 2018. It will be important to continue to cater content to fit your audience’s needs and deliver content that informs and engages them. If your audience enjoys seeing your content regularly, they will distribute and promote it to their own network for you, driving brand awareness and ultimately may generate some surprising leads for your business!

Embrace Strategic Social Media Marketing and becoming even more personable…

Our key advice for 2018 is to remain personable on your social media channels in order to gain trust and momentum. When there are real people behind your brand, this will help to engage your audience even more. Keep asking your audience questions and more importantly answer your followers when they ask questions! Social media should remain the place that you are having real conversations with your audience.

As we are in a generation where automation is so prominent, we tend to forget that there are actual people working within brands. Customers in our digital age genuinely appreciate a personable response!

At FCDM, we have a proven track record in delivering results driven digital marketing strategies for our clients, who are dotted all over the globe. Our clients benefit from increased conversion rates, improved brand awareness, increased sales leads and enhanced profitability.

If you are looking for an experienced digital marketing team for 2018, feel free to get in touch today on +353 1 5253188 to discuss how FCDM can help take your business to new heights in 2018!