Take your small business out of the 22% and into the €9 billion market!

Written by Deirdre Keon on 9th June 2017


Irish SME’s are missing out on a slice of Ireland’s share of the European eCommerce market, which is valued at €9 billion.

 

According to a new report by the IE Domain Registry (IEDR), a shocking 22% of Irish SMEs still have no online presence whatsoever. They are currently missing out on a slice of Ireland’s share of the European e-commerce market, which is valued at €9 billion and is set to grow to €14 billion by 2021.

 

It also emerged that Irish SMEs with a website receive more work and make more money than their offline counterparts but less than a third of Irish SMEs with a website can take sales orders (around 30%) or accept bookings or reservations online (29%).

How might not having an online presence effect Irish SME’s?

 

The report revealed stats on customer perceptions, that highlight the negative impact of having no online presence poses to Irish SME’s:

  • 83% of consumers believe that all businesses should at least have a basic website
  • 68% of consumers believe a business is ‘outdated’ if it does not have a website
  • 71% of consumers said they were ‘more likely’ to purchase from a business with a website

How do Irish SME’s rank under the eCommerce umbrella?

 

Overall e-commerce capability is extremely low with only 13% of SMEs have web sales abilities.

 

Irish SMEs do not make use the best use of their e-commerce opportunities it seems. Of those with websites, less than a third (30%) can process payments or take sales orders online.

How are SME’s embracing Social Media?

 

50% of SMEs have a Facebook page, 17% have a Twitter profile, the same number have a LinkedIn profile, and 4% have a smartphone app.

 

On a positive note, 77% of Irish SME’s said that social media has contributed to business growth while 92% said that it has increased awareness of their business.

85% of Irish SMEs recognise the importance of investing in their online presence in bringing in new business.

 

Is your business missing out on a huge number of potential customers? Our experienced team at FCDM are here to help! We are a full service digital agency specialising in the creation and delivery of result driven campaigns. Our services include Creative, Bespoke Website Design in WordPress, eCommerce Solutions, Hosting Services, Website Technical Support and Maintenance, Search Engine Optimization (SEO), Social Media Marketing (SEM), Social Media Optimisation, Search Engine Marketing (Google AdWords, Display and Remarketing) and Web Analytics Management.

 

Contact a member of our dedicated team today to arrange for a consultation and take your business out of the 22% and into the €9 billion market!