Increasing Engagement on Facebook
Written by Deirdre Keon on 14th November 2017
Discover how Facebook Advertising can enhance your businesses bottom line by increasing engagement on Facebook!
The majority of your posts on Facebook should be aimed at getting your audience to engage with your page. You can do this in many ways, by encouraging audience participation and sharing content relevant to your niche or industry.
Here are some top tips from our team on Increasing engagement on Facebook:
Facebook allows you to create targeted ads that utilize Geo Targeting, specifically focused on the geographical areas that you wish to target. This will allow you to deliver different, more localised content to that visitor based on their location.
This can include the creation of special offer campaigns, ‘Like’ driven campaigns, product information and factual campaigns, in order to drive engagement and increase conversions.
Local Awareness Ads can also be created. These ads can be targeted with a specific radius, around an address. This can aim to send ads to people when they are in a location close to a selected centres and encourage the user to take advantage of a particular special offer or deal. This strategy can assist in driving foot traffic your business also.
Encourage Facebook Reviews
Having customer testimonials on your business Facebook page can help build trust and engagement with your target audience. FCDM always recommend aiming to gather as many Facebook reviews as possible. It is important to offer an incentive to customers to write a review. For example a % discount etc.
Increased Use of Video
On Facebook, video content is shared 12x more than text and link content combined. Sharing video testimonials with your Facebook followers will catch their attention and generate more engagement than a plain text status update.
You can also create ‘Pages to Watch’ in Facebook Insights that will allow you to watch competitor Facebook pages. This will enable you to easily compare their activity, engagement and audience growth. This information plays a key role in learning from a wide variety of sources and direct competitors and will allow you to see what’s working for competitors or similar niche pages.
Monitoring the content that your competitors have posted, ads they are running, how often they’re posting and the resulting engagement can be invaluable information when crafting your own engagement strategy.