Converting your online retail opportunities and maximising sales

Written by Deirdre Keon on 2nd May 2017


According to a recent report, Irish consumers are now spending €850,000 an hour online, up 20 per cent on four years ago, making Ireland one of the fastest growing digital economies in the world.

It is estimated that Irish consumers will spend €21.4 billion online by 2020, or 8% of all consumer spending in the economy. That represents a significant opportunity for retailers, but it isn’t just all about getting a website and waiting for the sales to come in. Since 2010, by combining our extensive e-commerce experience and crafting results driven digital campaigns, has seen us dramatically boost online sales and revenue for companies across Ireland, the UK, US and the Middle East, who continue to capitalise on the ever-increasing opportunities presented by the growth of the digital economy worldwide.

Flowers.ie – Ireland’s Leading Online Flower Retailer

Our experienced team at FCDM are the driving technical force behind many well-known online retailers including Flowers.ie which now has 75% of its business online. Our team have designed and developed a powerful and fully optimised eCommerce solution for Flowers.ie to engage, convert and retain customers. We then developed and launched a supporting result driven, multi-channel digital strategy, to continually drive potential customers to final purchase decisions and convert prospects from someone who is “just looking” into profitable paying customers. This process has included implementing tactical bid strategies for the initial search, driving engagement on Instagram, email recovery campaigns, re marketing on Google and Facebook, the list goes on!

By also implementing a targeted and results focused follow-up process to maximise sales and attract more repeat business, Flowers.ie is now Ireland’s leading online flower retailer and has changed the way in which flowers are distributed in Ireland. Since coming on board with FCDM, the company has gone from having virtually no online sales to having over 75% of business through online sales. The online growth of the website www.flowers.ie has been phenomenal.

At FCDM, we continue to assist a large portfolio of retailers around the globe to adapt to the changing retail landscape by maximising online sales opportunities, in order to meet the changing needs of their diverse customer base. We are always interested in meeting with new businesses who are looking to grow and capitalise on the opportunities presented by the growth of the digital economy. Contact a member of our team today on +353 1 5253188 to discuss how we can take your business to new heights!