Embracing the Power of Google Shopping Ads

Written by Deirdre Keon on 17th August 2017

Is your business embracing the Power of Google Shopping Ads?

Last year saw yet another upsurge in Google Shopping Ad performance worldwide, according to Sidecar’s 2017 Google Shopping Benchmarks Report. Retail marketers began spending more on Shopping ads than text ads and revenue from mobile Google Shopping ads grew by 70% YoY in 2016.

Since it launched in Ireland, it has become very apparent that embracing Google Shopping is a must for Irish online retailers, especially when it comes to mobile, as shopping ads are one of the initial things that potential customers see for many mobile searches.

What are Google Shopping Ads?

Google Shopping Ads simply show users a photo of your product, plus a title, price, store name and more. Your business must have an e-commerce website and your products must be available for direct purchase on your site. The link in the product listing in Google’s search results, must go directly through to the same product on your website.

How can you create Google Shopping Ads?

Setting up your shopping ads can be done in 3 steps:

• Set up your merchant account.
• Upload your products with a data feed.
• Create a shopping campaign in AdWords and link it the merchant account.

The Future of Google Shopping Ads?

The recent decision by the European Commission (EC) to levy a massive fine on Google for unfair practices for favouring its own content in search results was an eye opener for many retailers. They concluded that Google’s placement of Shopping Ads (Product Listing Ads), unfairly prevented competing, similar shopping options from getting traffic and that Google must make the search results fairer for those competitors. Time will tell on how this will impact retailers and might end up pushing users to visit sites like Amazon and skip the traditional search experience altogether.

Its more than likely too, that Shopping ads will find their way into Google’s voice and visual search platforms, which will present even more opportunities to Irish Retailers.

Do you need a Google accredited partner to assist with your Google Shopping Ads strategy?

Google Shopping has proven to be a huge source of traffic and online orders for many of our clients at FCDM. If you would like to start embracing the power of Google Shopping Ads, get in touch with one of our Google Ad specialists today on +353 1 5253188 or email sales@fcdm.ie