Building Increased Loyalty Through Social Media
Written by Deirdre Keon on 1st September 2017
The key to Social Media is the social relationship with users, which is based on trust and can generate loyalty.
Social Media networks provide so many opportunities to listen to your customers and gain personal insight, that will help your business succeed and build increased loyalty.
Social media is changing the way that brands interact with prospects and customers and is one of the most powerful way in today’s world to earn trust and confidence.
Building increased loyalty through Social Media however is not an easy task. You first need to meet customers where they are, not where you are and build a relevant following, then the magic can begin!
Our team at FCDM, have put together some insights to help you on your journey:
Nobody wants to deal with the cold, heartless company that just sees customers as euro signs. The great thing about Social Media is it gives you the ability to personalise your brand and showcase your personality and the real people behind the brand.
Social Media gives you the ability to have broad, scaleable communications with your overall following as well as a one-to-one conversations. Instead of using Social Media as a large microphone, use it to build individual relationships.
This tactic is particularly effective in building increased loyalty through Social Media. Taking the time to connect with individuals is a great way to gain momentum and really make a strong connection. For instance, instead Tweeting out to everyone, identify a key influencer who may be interested in your content and mention them.
Responding quickly to your customers is a key factor when building increased loyalty through Social Media. Otherwise you are potentially ruining your customers relationships, instead of building them up. Responding quickly will create a better experience which in turn will lead to increased loyalty and more revenue.
In summary, the key to Social Media is the social relationship with users, which is based on trust and can generate loyalty.
It is important to remind people that your brand is on social media and you want to communicate with them! Promotion of your social media presence is important and can go a long way when building increased loyalty through Social Media. This can be done via other online promotional tools or through offline marketing collateral channels.