As search engines are getting smarter and more intelligent, the process of achieving strong search rankings is becoming more complex.

Google stated recently that every day, hundreds of millions of people use Google Images to discover and explore content on the web visually. Last year, Google Images dropped the ‘view image’ button and now users have to click on an image in order to visit it. From this small change, we started to notice an increase in sessions to our FCDM client websites, specifically driven from image search and content visibility for the image host pages.

With the recent release of ‘shoppable ads’ on image search, it seems that more changes around Image Search are still coming.

What is Image Optimisation?

Image optimisation involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement.  It also involves the process of accurately labelling images so search engine crawlers can read them and understand the page context to which they are associated.

Images then give search engines important contextual information and optimised images help to speed up page loading, which increases user engagement and search engine rankings.

Why is Image Optimisation important for SEO?

Image optimisation, when done correctly is an integral part of SEO that will help your website to rank higher in search engine results including Image search results. This is turn can help to boost your website traffic, resulting in increased lead generation as it can help reduce the bounce rate on your website.

Do you need help with your Image Optimisation?

Our extensive experience in assisting our clients with Image Optimisation, ensures the specialist skills needed to execute effective and profitable digital strategies. If you are looking to partner with an expert SEO team to drive new business, feel free to get in touch today on +353 1 5253188 or email sales@fcdm.ie