Social Media Lead Intelligence: The Benefits

Written by Ita Buckley on 15th July 2016

In this digital age, it is safe to say that social media is so much more than simply a way to grow your brand and connect with your existing customers. When a social media strategy is developed and implemented in a strategic way, businesses can utilize platforms such as Facebook, Twitter, LinkedIn and Instagram to generate real leads for their business, in a cost effective and profitable way.

In theory, lead generation is all about gathering intelligence on your potential prospects and driving prospects into your sales funnel, not necessarily selling initially. The process of generating social media intelligence in turn allows businesses to monitor social media platforms and conversations, with the purpose being to capture as much data as possible on potential leads to shorten the sales cycle. The more data that a sales team is equipped with, the more likely they will win the business opportunities.

Social Media Lead Intelligence can greatly assist in identifying your core audience segmentations, engagement, potential and current brand ambassadors can all be tracked and analyzed and there is a high value in this information. It can also provide valuable data on customer demographics, conversations and preferences.

At FCDM, we understand the importance of listening to online conversations in order to spot customer service discussions and gather feedback. This can help your business to gather information relating to many areas. For example, if there is a gap or a problem with customer satisfaction in your field that you may be able to fill. Also, it can assist businesses in identifying if there is a brand perception problem with their own brand directly and also allows businesses to get valuable insights and analyze the volume and tone of online conversations relative to their business or sector.

There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. The FCDM team have complied a list of free Social media intelligence tools. Our top picks are:

Facebook Insights
Facebook’s built-in tool provides Facebook page owners with metrics around their content in order to understand and analyze trends within user growth and demographics.

Google Alerts
The facilitates email updates of the latest relevant Google results (Web, news, etc.) based on your queries.

This social media management system enables teams to collaboratively execute campaigns across multiple social networks from one dashboard. It includes audience identification tools, the ability to streamline workflow and custom reports.

This is an iPhone and Android app that lets you create alerts for your company, its keywords, your brand, and your competitors.

Social Mention
A real-time social media search and analysis platform that aggregates user-generated content from Twitter, Facebook, Friend Feed, YouTube, Digg, Google etc. into a single stream

Tweet Beep
This app is like Google Alerts for Twitter. You have the ability to choose some keywords and receive daily search results via email.

Tweet Deck
This is very similar to Hootsuite. It enables you to tweet and track mentions, people, and keywords.

If you are interested in learning more about how FCDM can help your business grow through utilizing social media lead intelligence, contact a member of our business development team today.