Choosing the right domain name for your business

Written by Deirdre Keon on 2nd June 2018


When starting a new business, one of the first and most important decisions you will have to make is choosing a domain name.

Your domain name domain is often the first thing that your customers will see, so it is important to find a domain that fits your business, ensuring that it is memorable and easy to spell. Your choice of domain will also impact on your website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM).

Here are some tips from our experienced FCDM team to help you on your journey:

Decide on the right Domain Name Extension

It is important to use the right domain name extension for your business. Every web address ends with a full stop followed by a domain extension for example .ie, .com or .co.uk etc. Each one has its benefits, so find the one that best suits your business. Fell free to get in touch with us for further information on what might work best for you.

if you’re simply concerned about protecting a branded website address it would also be advisable to pick up related domain extensions and redirect them to your home page, just to avoid brand confusion in the future.

Consider using a keyword in the URL

Search engines try to determine what your website is about so they can list it in relevant searches. The domain is one of the first places they look for clues about your business. It is important to consider either an EMD or a PMD for this purpose. While exact match domains (EMDs) are no longer a necessity, keywords in your domain name can still help your SEO ranking.

  • Exact Match Domains (EMD)

An exact match domain is a web address that is identical to the word or phrase that a user might enter into a search engine. For example, if a user searches for “Flowers” an EMD would be www.flowers.ie

  • Partial Match Domains (PMD)

A partial match domain is a web address that includes some of the words or phrases that a user may enter into a search engine. For example, if a user searches for ‘repair my phone’ a PMD would be www.repairmystuff.ie

Consider choosing a brandable domain

Having a domain name that matches your target keyword does offer some benefits, but there is another factor that you should consider which is the brand-ability of the domain.

Your brand is important, and your domain name is the foundation upon which your online brand will be built. Your domain name is how users will find, remember, share and identify your company online. In both social media and search engines, the domain name is the primary way by which users can identify where the link will lead.

FCDM have an experienced team on hand that can help you when choosing the right domain name for your business!

In conclusion, when choosing the right domain name for your business, it is vital to remember that your URL may be the first thing your potential customers will see. A strong domain name can make a positive and lasting impression. If you require assistance from our expert team on choosing the right domain name for your business, feel free to get in touch today for a free consultation with our expert team!