Instagram Reels ads will help businesses both large and small, to reach much larger audiences and drive increased engagement.

Instagram have recently rolled out a new and innovative ad format on Instagram Reels. Although Instagram began testing Reels ads in a small number of locations in March, they have now rolled them out to all 80 countries. We have taken a look at some of the features and here is a roundup of Instagram Reels Ads.

What are Instagram Reels Ads?

Reels ads are essentially full-screen and vertical ads, similar to Instagram Stories ads that appear between individual Reels. Exactly like organic Reels content, Reels ads can loop and can be up to 30 seconds long. According to Instagram, Reels is now ‘‘the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone’’.

In essence, Reels ads will help businesses, both large and small, to reach larger audiences and help users to discover even more content from new brands and content creators.

Where will Reels Ads appear?

Once a user accesses Reels via Explore, Stories, feed or the Reels tab they are taken to a view that exclusively displays Reels, and Reels ads will be inserted between videos.

Instagram users can like, comment, save, share, skip and view Reels ads. The only slight difference is that they will be identified by a small, sponsored tag below the name of the advertiser’s account. Users will still have the ability to skip the ads, tap the menu on the post to hide or report it.

Want to learn more about reaching larger audiences on Instagram?

At FCDM, our experienced team understand the mechanics of Instagram and how to use it as an effective lead generating and brand building tool. If you need Social Media Marketing expertise to help drive Instagram engagement and to promote your business more effectively, why not get in touch with FCDM today on +353 1 5253188!