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Creating websites and strategic digital marketing campaigns that win business

Mobile-Friendly Websites?

Mobile-friendly websites are simply websites that look and display correctly on such handheld devices such as tablets, smartphones, iPads, iPhones etc. Having a mobile friendly website will allow your website to load fast and be easy to read on the devices mentioned previously.

Google will rank mobile friendly websites higher from April 21st, 2015

This is big news for online companies, as Google is to alter its algorithms, so that businesses that don’t have mobile friendly websites will suffer in terms of their Google ranking. This change will have a substantial bearing on mobile searches in countries worldwide, with the aim of finding higher quality results, according to Google.

So what does this mean? Well, this will come as welcome news to all users of mobile internet devices, as it will encourage those websites that have yet to become mobile, to finally do so. This will make it much easier for people on the go to browse more and more websites without having to change to a laptop computer or PC.

How can your business combat this change?

The best way to combat this change by Google is to simply have your website optimised for the use of mobile devices. Making it so your website is mobile-friendly will have other knock-on effects other than an increased Google ranking. Statistics shows that mobile-friendly websites typically have higher conversion rates and lower bounce rates.

It is also important to choose a web design company that have a proven track record in designing mobile-friendly sites. Make sure to check out the work they have done previously, as it will give you a great idea of how your website will look afterwards.

FCDM have years of experience in designing mobile-friendly websites

The team here at FCDM believe that user experience is everything when it comes to designing websites. It is vital when designing a mobile responsive website that everything transfers over seamlessly, without any glitches. There must be consistency throughout each device whether that be a smartphone, iPhone or tablet. This consistency will help increase user experience, customer satisfaction and loyalty.

When you choose to work with FCDM, you will be getting the full online and digital experience in terms of website design, mobile-friendly website design, digital marketing and online industry knowledge.

FCDM – Allow us to grow your business!

mobile-friendly websites

What are Google Certified Partners?

Put simply, Google certified partners are those online marketing companies that are most trusted by Google. These particular companies are Google certified to help grow your business online. They use Google best practices and excel with Google products i.e. Google AdWords.

As Google certified partners FCDM is always looking to stay up to date with the latest Google tools/products, and they do this by passing Google administered certification exams. Google partners work directly with Google in order to stay ahead of the curve.

Benefits of becoming Google Certified Partners?

Google certified partners are more equipped to help your business grow and prosper online. They have taken the required Google exams and are certified appropriately. On becoming a Google certified partner, you are also presented with a badge to say you are a trusted Google company, and then added to the Google partners’ page. When your company earns the badge, Google introduces you to potential clients through unique search engines for partners.

It also promotes your company’s profile, and increases the service skills that you can provide for your clients. Your clients will also have more faith in your abilities when you are dealing with their online marketing as you will be Google certified.

FCDM are Google Certified Partners

Here at FCDM we have gained our Google partnership through completing the Google AdWords certification exams, by demonstrating our expertise and knowledge in this area. These exams are designed to test a company’s knowledge of Google advertising best practice, which we passed with flying colours.

FCDM have years of experience in setting up calculated and successful Google AdWords campaigns for many of our clients. We can help you reach new customers and grow your online business. FCDM can then analyse reports on how your ad is doing in order to see how many new customers connect to your business from your ad.

If you are interested in working with Google certified partners, then look no further than the expert team here at FCDM. Helping your business grow online is what we are best at.

Call FCDM today to discuss your needs!

google certified partners

Are you thinking about Redesigning your Website?

Redesigning your website to a business is like getting a fresh new hair cut to a person. The main package stays the same, but it just looks more visually appealing and up to date. The business world is always changing, so it’s important to stay fresh and current. It is too easy to take your “eye off the ball” and let things slip, which is why redesigning your website every 3-5 years is so important.

Reasons for redesigning your website:

A- Your business website is your online face and can be the first impression potential customers have of you. Having a badly designed website can say a lot more than you think about your business. For instance, you wouldn’t stroll into a business meeting with potential clients, unshaven and wearing unclean clothes, or would you??  Your website, for this same reason, needs to look the part that you are trying to portray in the big bad business world. It must give off a message that you take what you do very seriously.

B- It is no secret that online shopping is the “now” and that it certainly is the future. It is predicted that by 2020, an estimated 90% of all shopping will take place online. Your website will become your main storefront, so you best have it looking and running its best. A slow and poorly designed website will not attract people to want to shop online with you.

C- Another important fact to note is that people are using their smart devices now, to both browse the internet, and also to shop online. Having a website that is mobile responsive can add to your business image, as well as increase sales. Recent stats have shown that 60% of people using the internet access it through a smart device, so having a mobile responsive website can help tap into this potential resource.

Redesigning your website with FCDM

FCDM websites are built to help their customers achieve their online goals fast and efficiently. All our websites are search engine friendly and designed to engage, inform and convert web visitors into active customers. We design websites with striking beauty and memorable user experiences that will set you apart from your competitors.

In-house we have:

• Experienced team of web designers with an exceptional eye for design
• Well-seasoned Coders
• User Experience Design Specialists
• Search Engine Optimisation Experts
• Professional content creators
• All websites mobile/tablet enabled with responsive design

FCDM – Making your business a success online is what we do!
redesigning your website

Who are FCDM (Full Circle Digital Marketing)?

We are a dynamic online and digital marketing agency based in Athlone, Roscommon. We provide a complete solution to the challenges facing small to medium sized businesses trying to increase their online presence. We also provide customer generation and retention through the internet, from website design through to a complete online marketing service.

What do we do? (Online Marketing)

Our company provides website design, website maintenance, monthly online marketing and advertising campaigns, and ongoing social media management. FCDM manages the total online marketing for its customers. The unique selling point for our company is the absolute focus on increasing conversion rates for every client via analytics, which delivers increased sales leads and in turn increases sales and profitability.

Benefits of working with FCDM?

Our overall aim here at FCDM is to work in partnership with our clients, in order to help deliver your business goals. Our expert team offers you a unique blend of skills
consisting of creativity, technical expertise, advanced project management, social media and content development experience. We have a proven track record in achieving award-winning marketing solutions for many of Ireland’s top companies. We have provided clients from all over the world with many online marketing services from email newsletter design to Google AdWords campaigns.


Since coming on board with FCDM over 3 years ago has went from having virtually no online sales, to having over 75% of their business through online sales. The online growth of the website has been phenomenal.

The FCDM team created a user-friendly website to gain, engage and retain customers. is now Ireland’s number 1 flower website, and has changed the way in which flowers are distributed.

This was made possible through the collaboration between both and FCDM. has a team of expert florists throughout Ireland and we have pushed them into the internet world making them a globally recognised business.

There is no secret behind the success of FCDM achieved top results through hard work, knowledge and experience. We have a team of highly driven experts and we are passionate about achieving results through online marketing.

Call the FCDM team today and allow us to help your business grow.

online marketing FCDM is looking for a Sales and Marketing Assistant to join our team.

FCDM is a Digital Marketing company based in Athlone. Our team deals with website development and online marketing. Recognising the needs of our clients, we have grown our online services, offering expertise Digital Marketing Consultation and top class multifunctional websites.

Key responsibilities and duties include:

• Build relationships with existing business to business clients
• Develop leads and generate new business
• Maximise revenue spend with each company
• Project a professional impression of the company
• Cold calling to arrange meetings with potential customers to prospect for new business
• Digital Marketing Activities including social media, blog writing, SEO, Google AdWords and Analytics.
• Content Writing

Desirable skill set:
• 1 year minimum experience working in sales
• 3rd Level Qualification
• Digital Marketing Experience would be an advantage
• Ability to work to targets and the initiative to recommend new approach as appropriate
• Strong inter-personal skills
• Excellent communication skills and telephone manner
• Be comfortable making sales calls in an office environment
• Have your own transport for meeting potential new clients

Salary: This will be based on experience.

C.V Applications to be sent to:

So what exactly is web analytics? In simple terms, web analytics is used to measure, collect, report and analyse web data, with the aim of understanding and optimising web usage. This being said, web analytics is not solely used for these purposes, it is also a tool used for measuring website traffic and for business/market research.

In the modern global business world, the importance of web analytics has become critical for understanding how best to market what you have to offer. Understanding the importance of web analytics and understanding how to use it, may help give your business a much stronger online presence.

Why are Web Analytics So Important?

Web analytics allows you to track exactly where your web traffic is coming from. It also tracks the types of blogs, topics and pages that invite the most traffic. It can tell you what specific day of the week is the busiest, and the keywords your customers, and potential customers, are typing into search engines that lead them to your website. You can also trace how and where traffic leads turn into conversions.

The importance of web analytics and this type of information is invaluable in order to help you maximise your online sales and marketing leads, and enhancing your user experience. It allows you to determine what kind of content will best serve the wants of your audience online.

You can target the best way to use your online marketing budget and what keywords to use if you’re starting a Google AdWords campaign. You can also determine if you should continue to dedicate man hours on your social media platforms, and which one is working best for you.

Not using web analytics is a crime in todays’ online business environment. By using it, you are giving yourself and immediate competitive advantage.

FCDM Understand The Importance Of Web Analytics

The team here at FCDM believe that Web Analytics can be used to improve every element of your online presence and is the most powerful tool available to digital marketers. Analytics helps improve the customer journey and in turn improves the company’s bottom line, web analytics is a key ingredient to online success.

Call our web analytics team at FCDM today!
importance of web analytics Content Marketing is the promotion of a product or service through the creation and sharing of relevant and valuable content. It is used to attract and obtain a clearly defined target group, with the overall objective of making a sale/conversion.

Content Marketing is the skill of speaking to your customers without actually selling. Instead of using a sale pitch, a business is trying to deliver information which in fact makes your buyer more intelligent.

3 Tips to Help Create Successful Content Marketing

1 – Know you target audience: It is important to take the time to get to know your audience. This will involve doing the required research into the demographics of the social marketing tools you use to share.

2 – Reduce self-referencing: Endless self-referencing will deter engagement with your clients and potential clients. It is best to use stories to explain the advantages of what your company has to offer.

3 – Share what works: Always consider what works for you and your business. It is always best when creating content, to stick to your strengths and talents. In terms of content marketing, it may be best to use pictures or videos to show off what your business does.

FCDM’s Content Creation Services

At FCDM our content creation services division, consists of a team of writers who are available for one on one meetings. The meeting will consist of the client and the writers, having a brain storm, of what the website should represent.

After this initial meeting, the in house writers will come up with the content to suit the business’s core concept. We believe that making the content as interesting as possible, we give the content a purpose and give all readers a call to action. This may be in reference to buying something, signing up for an email newsletter or simply an enquiry.

When compiling the content for a website, we never copy content from any sources. This is not good for page ranking, and extremely bad practice. We only use unique content for our entire website.  Here are some ways to go in the right direction:

  • Include Keywords to your site
  • Brainstorm with clients on direction of content
  • Unique Content for each website
  • Expert writers available in house

Contact FCDM for more information today!

content marketing
  Whether you have an active company website, or you have plans to design one soon, it is crucial to identify good website characteristics. Doing this gives you the best chance of having success online. An unappealing or badly designed website has the potential to do more harm than good, as it can show your business in an unprofessional light.

Good website characteristics include:

• Presentable
• Good content
• Accurate SEO (Search Engine Optimisation)
• Functional
• Easy to use

Presentable: A good website has to be easy on the eye, tidy and look professional. A company website says a lot about you, and what you do. First impressions are lasting, and your company website is more often than not, the first impression for your potential clients.

Good Content: Now that your website looks the part, you must now fill it with quality information. Your website should contain content that is both relevant and informative. It is a great opportunity to show off your knowledge and experience.

Accurate SEO: With the implementation of good SEO, your company website can be the first thing people see on such search engines as Google and Internet Explorer etc. Studies have shown that people rarely go past the first page on a search engine when looking for a product or service. This is why accurate SEO is so important for what your comapny has to offer, with respect to your website.

Functional: There is no point having a beautiful looking website with quality content if your website doesn’t work correctly. A badly structured website will leave customers and potential customers irritated and dissatisfied with your company. This includes; spelling, punctuation, grammar, hyperlinks, contact forms etc.

Easy to use: A website should be easy to navigate in order to enhance user experience. Keep it simple, with fast loading pages and try and keep it as consistent as possible. There is no point having great products if customers can’t locate them easily, so a simple layout is key.

FCDM Endorse Good Website Characteristics

Here at FCDM, we are advocates of good website characteristics. We design websites with striking beauty and memorable user experiences that will set you apart from the crowd. We mix design and data, this gives customers unique and enjoyable experiences online and keeps them coming back time and time again.

Recognising the needs of our clients, we have grown our online services offering expertise Digital Marketing Consultation and top class multifunctional websites.

Contact FCDM for a competitive quote today!

good website characteristics The team at FCDM are delighted to announce the development of a new Edgewater Physio website, who are a physiotherapy clinic based based in Tullamore. The team have worked extremely hard with the staff at Edgewater to make this happen.

Edgewater Physio Tullamore are a skilled, chartered physiotherapists, who have vast experience in treating a wide range of conditions. They provide a top class service, which is backed up by their many satisfied customers.

Edgewater Physio came to us here at FCDM with the hope of designing a website that would mirror their great reputation. They wanted us to design a website that was user friendly and easily navigated, for theirgrowing client base.

At FCDM, we took everything that Edgewater Physio wanted on board, and began to put their ideas into action.

On the homepage, it displays options including:
      • About Edgewater Physio
      • The treatments they provide i.e. massage, electrotherapy
      • The conditions they treat i.e. whiplash, sports injuries
      • Who they help
      • Their opening hours and appointments
      • Customer testimonials

Designing the New Edgewater Physio Website

We at FCDM used rotating banners on the website to make it that bit more unique, and designed it from a client friendly perspective.

As always , we applied the latest SEO techniques to all pages (search engine optimisation) on the new Edgewater Physio website, in order boost customer awareness on popular search engine such as; Google, Firefox and Internet Explorer etc. Using SEO increases the visibility of your website, so that customers can easily find you.

FCDM have set up a ‘Contact’ option on the new Edgewater Physio website, which allows new and existing customers to easily contact them, day or night.

We have also set up links to the Edgewater Physio Facebook, Twitter and Google + pages.

At FCDM, we use the very best content management systems such as WordPress and Magento. Our comprehensive skill set includes marketing, web development, graphic design, search engine optimisation, content development and project management expertise.

Contact FCDM today for a competitive quote today!
  • new edgewater physio website
  Redesign Your Website

Have you come to the knowledge that your company website is not doing as well as it should be? A website redesign could be just the boost that your business needs. Many people may think that a website redesign is just as simple as putting a new face on your site, but it goes much deeper than a quick spruce up. A website redesign can make your business stand out from the crowd and help you climb to the top of search engines.

There are many reasons why you should redesign your website for example; if you feel that your business is not getting the desired outcome and not attracting enough new customers. If your business has altered its business goals and strategies, or has diversified in to another area of business. Or you simply want to move with the times with a fresh new look in order to improve sales.

Many business websites can be complicated to navigate, so if you are considering a redesign of your website, you should try to keep it simple and easy to use. Your current and potential customers won’t want to waste their time on a website that is slow, outdated and that doesn’t operate properly.

Why Redesign Your Website

A newly redesigned website will allow your business to take advantage of web analytics, which can be used to track and improve every element of your online presence. New marketing methods such as Google Adwords, up to date SEO strategies and Social Networking which are incorporated in your website redesign can help deliver results better, faster and more efficiently.

So, if you think you need to redesign your website, here at FCDM our websites are designed with striking beauty and memorable user experiences that will set you apart from your competitors. We mix design and data, this gives customers a unique and enjoyable experience online and keeps them coming back time and time again.

At FCDM we use the very best Content Management Systems such as WordPress and Magento. Our comprehensive skill set includes marketing, web development, graphic design, search engine optimisation, content development and project management expertise.

If you’re tired of not getting the most out of your online experience and want to redesign your website, then why not call one of our highly qualified staff.