Using social media for business is now just as important as having a store front or business website, period! Why is that? Social media allows you to target specific customer demographics with the click of a button. It gives you a mass of power that can help you better understand your customers’ behaviour and thus be able to reach them on a personal level.
This being said, there are still many businesses that aren’t using this gift correctly and may be doing damage to their reputation or brand. Below we will delve into some social media for business laws that can help you promote your product/service/brand in an effective way that will pay dividends for your company.
Social Media Laws
Listening: This is something that many businesses neglect and it could cost you endless amounts of information regarding your target audience. Take time out of your day to see what your customers are sharing, what they are saying, what they like and what they are interested in. Doing so can help you engage with new and existing customers, thus allowing you to serve them better. This ground work will have a knock on effect on how customers perceive your brand and business.
Focus: Social media for business requires a great deal of focus. This means that it is better to try and concentrate on the market segment that is going to produce results, rather than cast your net too wide and not make any impact. This will require you to put a personality to your brand and target appropriately.
Quality: We see more and more companies that actually purchase followers and likes online. This is very apparent as when they post a product offering, one may see at most 5 likes. Where are the other 20,000 followers? Offline? FCDM believe that it is better to have 100 real followers than 10,000 fake followers. In the long run, if you do things the right way, you will get the followers you deserve and you can reach people who actually want to be reached.
FCDM are Social Media Experts
Here at FCDM, we provide a full range of digital marketing activities and are experts in social media for business. We have executed countless and successful social media campaigns that have both increased company, brand awareness and online sales/enquiries.
When you work with FCDM, you are gaining a business partner that will treat your business like it was our own.
FCDM – Social media for business made easy!
What is remarketing?
Remarketing is a smart way to re-engage with those people who have visited your website but who may not have necessarily made a purchase or enquiry. Remarketing allows you to position enticing ads in front of those visitors as they browse elsewhere on the internet.
What are the benefits of remarketing?
Brand Awareness & Custom Graphics –
With remarketing, it allows you to design your advert using custom graphics and designs that match your company’s brand and theme. This will allow you to differentiate yourself from your competitors and make it easy for current and potential clients to recognise you.
Targeted Ad Copy –
When beginning a remarketing campaign, it does make sense to target visitors using different ad copies. When targeting a first time visitor to your website your ad copy might display – “Flowers for Sale – €5 Off on Registration”. On the other hand, for a returning visitor your ad copy might display – “Still Need Flowers? Check Out Some Flowers You May Have Missed”.
Reduced CPC (Cost per Click) –
Remarketing campaigns typically have a higher click through rate as the people with whom you are targeting are already familiar with your brand/service/product and, therefore, more likely to click on your remarketing advert. You have a better chance of improving your conversion rate as your click through rate increases.
Increased Conversion Rate –
When creating a remarketing campaign the ultimate goal is to interact with current or potential customers, with the end goal of acquiring a conversion. A conversion may come in the form of a sale, an enquiry, a submission or download etc. Remarketing makes it easier to convert visitors of your website into customers as the person is further down the buying cycle process compared to those who are unfamiliar with your business, and what you do.
Specific Site Selection –
Another great benefit of remarketing is that you can evaluate specific websites in terms of their click through rates. If your advert is showing on a certain website and it is not performing how you would like, you can stop your advert from showing up on that particular website.
FCDM‘s Remarketing Campaigns
have worked with a lot of companies over the years, and have designed calculated remarketing campaigns that have yielded great results. Flowers.ie
, who are a long time client of FCDM, have had great success with remarketing and have seen their online conversion rates grow by 75%. This growth has seen Flowers.ie become the no.1 online flower delivery company in Ireland.
about remarketing today and lets turn that maybe into a YES!
Mobile Friendly Websites?
Mobile friendly websites are simply websites that look and display correctly on such handheld devices such as tablets, smartphones, iPads, iPhones etc. Having a mobile friendly website will allow your website to load fast and be easy to read on the devices mentioned previously.
Google will rank mobile friendly websites higher from April 21st 2015
This is big news for online companies, as Google is to alter its algorithms so that businesses that don’t have mobile friendly websites will suffer in terms of their Google ranking. This change will have a substantial bearing on mobile searches in countries worldwide, with the aim of finding higher quality results, according to Google.
So what does this mean? Well, this will come as welcome news to all users of mobile internet devices, as it will encourage those websites that have yet to become mobile, to finally do so. This will make it much easier for people on the go to browse more and more websites without having to change to a laptop computer or PC.
How can your business combat this change?
The best way to combat this change by Google is to simply have your website optimised for the use of mobile devices. Making it so your website is mobile-friendly will have other knock-on effects other than an increased Google ranking. Statistics shows that mobile friendly websites typically have higher conversion rates and lower bounce rates.
It is also important to choose a web design company that have a proven track record in designing mobile friendly websites. Make sure to check out the work they have done previously, as it will give you a great idea of how your website will look afterwards.
The team here at FCDM
believe that user experience is everything when it comes to designing websites. It is vital when designing a mobile responsive website that everything transfers over seamlessly, without any glitches. There must be consistency throughout each device whether that be a smartphone, iPhone or tablet. This consistency will help increase user experience, customer satisfaction and loyalty.
When you choose to work with FCDM
, you will be getting the full online and digital experience in terms of website design, mobile friendly website design, digital marketing and online industry knowledge.
– Allow us to grow your business!
Put simply, Google certified partners are those online marketing companies that are most trusted by Google. These particular companies are Google certified to help grow your business online. They use Google best practices and excel with Google products i.e. Google AdWords.
As Google certified partners FCDM
is always looking to stay up to date with the latest Google tools/products, and they do this by passing Google administered certification exams. Google partners work directly with Google in order to stay ahead of the curve.
Google certified partners are more equipped to help your business grow and prosper online. They have taken the required Google exams and are certified appropriately. On becoming a Google certified partner, you are also presented with a badge to say you are a trusted Google company, and then added to the Google partners’ page. When your company earns the badge, Google introduces you to potential clients through unique search engines for partners.
It also promotes your company’s profile, and increases the service skills that you can provide for your clients. Your clients will also have more faith in your abilities when you are dealing with their online marketing as you will be Google certified.
Here at FCDM
we have gained our Google partnership through completing the Google AdWords certification exams, by demonstrating our expertise and knowledge in this area. These exams are designed to test a company’s knowledge of Google advertising best practice, which we passed with flying colours.
have years of experience in setting up calculated and successful Google AdWords campaigns for many of our clients. We can help you reach new customers and grow your online business. FCDM
can then analyse reports on how your ad is doing in order to see how many new customers connect to your business from your ad.
If you are interested in working with Google certified partners, then look no further than the expert team here at FCDM
. Helping your business grow online is what we are best at.
today to discuss your needs!
Redesigning your website to a business is like getting a fresh new hair cut to a person. The main package stays the same, but it just looks more visually appealing and up to date. The business world is always changing, so it’s important to stay fresh and current. It is too easy to take your “eye off the ball” and let things slip, which is why redesigning your website every 3-5 years is so important.
Reasons for redesigning your website:
A- Your business website is your online face and can be the first impression potential customers have of you. Having a badly designed website can say a lot more than you think about your business. For instance, you wouldn’t stroll into a business meeting with potential clients, unshaven and wearing unclean clothes, or would you?? Your website, for this same reason, needs to look the part that you are trying to portray in the big bad business world. It must give off a message that you take what you do very seriously.
B- It is no secret that online shopping is the “now” and that it certainly is the future. It is predicted that by 2020, an estimated 90% of all shopping will take place online. Your website will become your main storefront, so you best have it looking and running its best. A slow and poorly designed website will not attract people to want to shop online with you.
C- Another important fact to note is that people are using their smart devices now, to both browse the internet, and also to shop online. Having a website that is mobile responsive
can add to your business image, as well as increase sales. Recent stats have shown that 60% of people using the internet access it through a smart device, so having a mobile responsive website
can help tap into this potential resource.
Redesigning your website with FCDMFCDM websites
are built to help their customers achieve their online goals fast and efficiently. All our websites are search engine friendly and designed to engage, inform and convert web visitors into active customers. We design websites with striking beauty and memorable user experiences that will set you apart from your competitors.
In-house we have:
• Experienced team of web designers with an exceptional eye for design
• Well-seasoned Coders
• User Experience Design Specialists
• Search Engine Optimisation Experts
• Professional content creators
• All websites mobile/tablet enabled with responsive design
FCDM – Making your business a success online is what we do!
We are a dynamic online and digital marketing agency based in Athlone, Roscommon. We provide a complete solution to the challenges facing small to medium sized businesses trying to increase their online presence. We also provide customer generation and retention through the internet, from website design through to a complete online marketing service.
What do we do? (Online Marketing)
Our company provides website design, website maintenance, monthly online marketing and advertising campaigns, and ongoing social media management. FCDM manages the total online marketing
for its customers. The unique selling point for our company is the absolute focus on increasing conversion rates for every client via analytics, which delivers increased sales leads and in turn increases sales and profitability.
Benefits of working with FCDM?
Our overall aim here at FCDM
is to work in partnership with our clients, in order to help deliver your business goals. Our expert team offers you a unique blend of skills
consisting of creativity, technical expertise, advanced project management, social media and content development experience. We have a proven track record in achieving award-winning marketing solutions for many of Ireland’s top companies. We have provided clients from all over the world with many online marketing services from email newsletter design to Google AdWords campaigns.
Since coming on board with FCDM
over 3 years ago Flowers.ie has went from having virtually no online sales, to having over 75% of their business through online sales. The online growth of the website www.flowers.ie has been phenomenal.
The FCDM team created a user-friendly website to gain, engage and retain customers. Flowers.ie is now Ireland’s number 1 flower website, and has changed the way in which flowers are distributed.
This was made possible through the collaboration between both Flowers.ie and FCDM. Flowers.ie has a team of expert florists throughout Ireland and we have pushed them into the internet world making them a globally recognised business.
There is no secret behind the success of Flowers.ie
achieved top results through hard work, knowledge and experience. We have a team of highly driven experts and we are passionate about achieving results through online marketing.
Call the FCDM
team today and allow us to help your business grow.
FCDM is looking for a Sales and Marketing Assistant to join our team.
FCDM is a Digital Marketing company based in Athlone. Our team deals with website development and online marketing. Recognising the needs of our clients, we have grown our online services, offering expertise Digital Marketing Consultation and top class multifunctional websites.
Key responsibilities and duties include:
• Build relationships with existing business to business clients
• Develop leads and generate new business
• Maximise revenue spend with each company
• Project a professional impression of the company
• Cold calling to arrange meetings with potential customers to prospect for new business
• Digital Marketing Activities including social media, blog writing, SEO, Google AdWords and Analytics.
• Content Writing
Desirable skill set:
• 1 year minimum experience working in sales
• 3rd Level Qualification
• Digital Marketing Experience would be an advantage
• Ability to work to targets and the initiative to recommend new approach as appropriate
• Strong inter-personal skills
• Excellent communication skills and telephone manner
• Be comfortable making sales calls in an office environment
• Have your own transport for meeting potential new clients
Salary: This will be based on experience.
C.V Applications to be sent to: firstname.lastname@example.org
So what exactly is web analytics? In simple terms, web analytics
is used to measure, collect, report and analyse web data, with the aim of understanding and optimising web usage. This being said, web analytics is not solely used for these purposes, it is also a tool used for measuring website traffic and for business/market research.
In the modern global business world, the importance of web analytics has become critical for understanding how best to market what you have to offer. Understanding the importance of web analytics and understanding how to use it, may help give your business a much stronger online presence.
Why are Web Analytics So Important?
Web analytics allows you to track exactly where your web traffic is coming from. It also tracks the types of blogs, topics and pages that invite the most traffic. It can tell you what specific day of the week is the busiest, and the keywords your customers, and potential customers, are typing into search engines that lead them to your website. You can also trace how and where traffic leads turn into conversions.
The importance of web analytics and this type of information is invaluable in order to help you maximise your online sales and marketing leads, and enhancing your user experience. It allows you to determine what kind of content will best serve the wants of your audience online.
You can target the best way to use your online marketing budget and what keywords to use if you’re starting a Google AdWords campaign. You can also determine if you should continue to dedicate man hours on your social media platforms, and which one is working best for you.
Not using web analytics is a crime in todays’ online business environment. By using it, you are giving yourself and immediate competitive advantage.
The team here at FCDM
believe that Web Analytics can be used to improve every element of your online presence and is the most powerful tool available to digital marketers. Analytics helps improve the customer journey and in turn improves the company’s bottom line, web analytics is a key ingredient to online success.
Call our web analytics team at FCDM today!
Content Marketing is the promotion of a product or service through the creation and sharing of relevant and valuable content. It is used to attract and obtain a clearly defined target group, with the overall objective of making a sale/conversion.
Content Marketing is the skill of speaking to your customers without actually selling. Instead of using a sale pitch, a business is trying to deliver information which in fact makes your buyer more intelligent.
3 Tips to Help Create Successful Content Marketing
1 – Know your target audience:
It is important to take the time to get to know your audience. This will involve doing the required research into the demographics of the social marketing tools you use to share.
2 – Reduce self-referencing:
Endless self-referencing will deter engagement with your clients and potential clients. It is best to use stories to explain the advantages of what your company has to offer.
3 – Share what works:
Always consider what works for you and your business. It is always best when creating content, to stick to your strengths and talents. In terms of content marketing, it may be best to use pictures or videos to show off what your business does.
FCDM’s Content Creation Services
our content creation services division, consists of a team of writers who are available for one on one meetings. The meeting will consist of the client and the writers, having a brain storm, of what the website should represent.
After this initial meeting, the in house writers will come up with the content to suit the business’s core concept. We believe that making the content as interesting as possible, we give the content a purpose and give all readers a call to action. This may be in reference to buying something, signing up for an email newsletter or simply an enquiry.
When compiling the content for a website, we never copy content from any sources. This is not good for page ranking, and extremely bad practice. We only use unique content for our entire website. Here are some ways to go in the right direction:
- Include Keywords to your site
- Brainstorm with clients on direction of content
- Unique Content for each website
- Expert writers available in house
for more information today!
Whether you have an active company website, or you have plans to design one soon, it is crucial to identify good website characteristics. Doing this gives you the best chance of having success online. An unappealing or badly designed website has the potential to do more harm than good, as it can show your business in an unprofessional light.
Good website characteristics include:
• Good content
• Accurate SEO (Search Engine Optimisation)
• Easy to use
A good website has to be easy on the eye, tidy and look professional. A company website says a lot about you, and what you do. First impressions are lasting, and your company website is more often than not, the first impression for your potential clients.
Now that your website looks the part, you must now fill it with quality information. Your website should contain content that is both relevant and informative. It is a great opportunity to show off your knowledge and experience.
With the implementation of good SEO, your company website can be the first thing people see on such search engines as Google and Internet Explorer etc. Studies have shown that people rarely go past the first page on a search engine when looking for a product or service. This is why accurate SEO is so important for what your comapny has to offer, with respect to your website.
There is no point having a beautiful looking website with quality content if your website doesn’t work correctly. A badly structured website will leave customers and potential customers irritated and dissatisfied with your company. This includes; spelling, punctuation, grammar, hyperlinks, contact forms etc.
Easy to use:
A website should be easy to navigate in order to enhance user experience. Keep it simple, with fast loading pages and try and keep it as consistent as possible. There is no point having great products if customers can’t locate them easily, so a simple layout is key.
FCDM Endorse Good Website Characteristics
Here at FCDM
, we are advocates of good website characteristics. We design websites with striking beauty and memorable user experiences that will set you apart from the crowd. We mix design and data, this gives customers unique and enjoyable experiences online and keeps them coming back time and time again.
Recognising the needs of our clients, we have grown our online services offering expertise Digital Marketing Consultation and top class multifunctional websites.
for a competitive quote today!