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Creating strategic digital marketing campaigns that win business...

display-marketingSearch Engine Marketing is a term, which is being used more and more often in the Digital Marketing world.


SEM has been defined, as a form of internet marketing, used to increase the visibility of a website in search engines. Successful Search Engine Marketing strategies include many elements such as Search Engine Optimisation, PPC advertising and Social Media Marketing.

SEO: Search Engine Optimisation is the process of directing traffic to a website and a way of achieving search results. It can be broken down into two groups:


On-page SEO can be achieved by:

  • Including select keywords in page titles, text body, meta descriptions, alt tags etc.
  • Regularly updated pages with high quality posts and content.
  • Maintaining clean and organised pages.
  • Placing images and text on all pages.

 

Off-page SEO can be achieved by:

  • Including backlinks to a website from other websites. I.e. Forums, review sites, recommendations from other companies etc.
  • Sharing content onto social networks.

 


PPC explained: Pay Per Click is a method of advertising online and is used to drive traffic to a website. Advertisers pay anytime their ad is clicked on. Advertisers can also bid for a better position in search engine results. It is believed that customers will not view results past the first page. So by ensuring your position at the top of the page, you are increasing the chances of being clicked on and thus making a conversion.


SMM: Social Media Marketing is a form of internet marketing, which utilises social networks. The goal of SMM is to increase brand exposure and expand the reach of a company.


SEO, PPC and SMM are all just pieces in a puzzle, that when placed in the right order, make up SEM. If you take out one of the pieces, the picture in incomplete as all these aspects must work together, in tandem, in order to succeed.


FCDM is the market leading Search Engine Marketing service provider. With our unrivalled experience in content creation, search engine optimisation, and pay-per-click management, your company will see measurable results.


Get in touch today and speak to a member of our expert team!

Content Management
Content Marketing has been defined as


“….. the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (Content Marketing Institute.com)



FCDM understand that, as you create more content your customers will come to trust you as an organisation. Thus they will also value the information that you provide with more gravity. By regularly investing your time in your Content Marketing, it will translate across that your brand is worth investing into in terms of time, emotionally and monetarily. Not only will this build customer trust in your brand but it will build upon the relationship that has now become critical to your company’s success.


FCDM can help you with this process. By monitoring the content that your current and perspective customers share online, you will gain a more in-depth knowledge about their behaviours, needs, interests and what makes them tick.



In terms of Search Engine Optimisation, Content Marketing has become the beating heart of a successful online presence. Google and other search engines thrive off rich, relevant content, resulting in a higher ranking. As well as this, when customers share your content onto social media, this assists in giving you, and your brand a better position in an organic search.

FCDM are experts in Content Marketing, and have unrivalled experience in creating, uploading and maintaining content for businesses, no matter what sector they are in.



If you would like to talk to a member of our team, that can help strategize and deliver results for your business, get in touch today.

We are hiring!!!


FCDM are looking for a passionate and hardworking Sales & Digital Marketing Executive to join our team in Athlone.


FCDM is a full service digital marketing agency with our main office based in Athlone. We create integrated multichannel strategies for our clients including digital marketing, web development, graphic design, search engine optimisation, content development and project management.

FCDM Sales & Digital Marketing Executive Job Description


Key responsibilities and duties include but are not limited to:

Prospecting to identify new business opportunities and arrange meetings with potential new clients to identify needs and wants.
Maintaining and developing relationships with existing and new clients, in person and via telephone calls and emails.
Cold calling to arrange meetings with potential customers, to prospect for new business. This role will involve a significant number of sales calls on a weekly basis.
Digital Marketing activities including social media, blog writing, SEO and Google Analytics.
Write relevant and compelling proposals as required.
Be accountable for assigned client base and follow up on all queries and commitments.
Maintaining a high level of customer service and projecting a professional impression of the company at all times.
Undertake any other duties that may reasonably be assigned.

Key Requirements:

3rd Level Qualification is essential.
Minimum of 2 years’ experience in sales and marketing or related field.
Ability to identify sales opportunities and bring them from inception to close.
Excellent business writing skills and verbal communication skills. Fluency in English is essential.
Exceptional Microsoft suite skills.
Excellent time management and ability to prioritise workload.
Engaging, professional and capable of maintaining, developing and enhancing business relationships with existing and potential customers.
Feel comfortable making sales calls in an office environment.
Own transport is essential for travelling to meetings nationwide.
Digital Marketing experience would be an advantage.

Salary: Based on experience.

C.V Applications to be sent to: deirdre.keon@fcdm.ie

Are you looking to improve Your SEO?


FCDM are SEO by Yoast Experts.

Wordpress has become one of the most useful online tools for anyone looking to start up a website, be it for a personal blog or a complete business website. One of the main reasons for this is that WordPress is a SEO (Search Engine Optimization) platform. However you can improve on this foundation even further with SEO by Yoast, a plugin which improves upon all aspects of SEO and already being used by millions of users.

While most other SEO plugins only help with adding meta tags to your site, SEO by Yoast adds a host of other options and features. These will help you write better content, improve page analysis and help share your site across social media and stand out more on search engines.

SEO by Yoast allows you to add custom post titles, meta descriptions and meta keywords to your category, tag and custom taxonomy archives. Using its page analysis it will let you know if you are missing any of these on your page and give you a Google search result snippet preview so you can see how the page will appear when searched. It will even tell you if your page titles are too long or short and if the meta descriptions work for search results.

You can add and remove XML Sitemaps with SEO by Yoast with the most advanced Sitemaps function on WordPress. This will notify search engines when pages are published and can even be used for uploaded images, custom post types and custom taxonomies.

A very important feature in this age of social media is SEO by Yoast ability to integrate with social media allowing you to show your pages title, description and image on Facebook and ads Twitter cards to your WordPress.

Having problems with spammers hijacking your RSS feed? SEO by Yoast lets you add custom RSS footers that will loop searches back to your page and stop spammers taking credit for your work.

All of this can be used across multiple site and lets you import and export your settings into different pages and even lets you import functions from other WordPress Plugins.

SEO by Yoast is an invaluable tool to help you improve your site and cant be recommended highly enough.


FCDM are SEO by Yoast Experts.



FCDMs expert team can help you use SEO by Yoast to write better content and optimize your WordPress site, which will help increase you online presence and social media strategy. Contact us today!


google-adwordsAre you looking to advertise your business, product or service but want to have control over your spending? Do you want the help of an experienced and trusted AdWords Agency in Dublin?

At FCDM, we pride ourselves in assisting our clients in reaching their full potential online.


Google AdWords is answering the prayers of companies the world over. Google AdWords allows a business to set a manageable budget and only pay when your ad it clicked on, meaning no wasted money on campaigns that are not working.


With Google AdWords and FCDM by your side you simply cannot lose!


So why use FCDM for AdWords?


    • We at FCDM are honoured to say that we are Google Certified AdWords Partners meaning we are the ideal AdWords Agency in Dublin to provide an informed and up-to-date service.

    • FCDM will assign you an AdWords Manager who will monitor all data and feedback from your campaigns and maintain your Google AdWords keeping your business on top of advertising trends.

    • FCDM will help your business establish who to target, how often and when resulting in more effective advertising and your budget being spent in the wisest most efficient way possible.

    • FCDM staff are extremely familiar with AdWords and the Google suite. Your company will not only be safe in our hands but put simply we will help your business grow.

    • As FCDM are Google AdWords Partners, our skills are kept up to date by Google via their educational videos, tutorials and exclusive conferences.

FCDM is the industry leader in website development, online marketing and digital marketing as well as being a specialist AdWords Agency in Dublin.


If you would like to talk to a member of our team that can help strategize and deliver results for your business get in touch today.

We are hiring! FCDM are looking for a passionate and dedicated Sales & Digital Marketing Executive to join our team in Athlone.


FCDM is a full service digital marketing agency with our main office based in Athlone. We create integrated multichannel strategies for our clients including digital marketing, web development, graphic design, search engine optimisation, content development and project management.


We are now looking for a passionate and dedicated Sales & Digital Marketing Executive to join our team in Athlone.



Sales & Digital Marketing Executive Job Description

Key responsibilities and duties include but are not limited to:
Prospecting to identify new business opportunities and arrange meetings with potential new clients to identify needs and wants.
Maintaining and developing relationships with existing and new clients, in person and via telephone calls and emails.
Cold calling to arrange meetings with potential customers, to prospect for new business. This role will involve a significant number of sales calls on a weekly basis.
Digital Marketing activities including social media, blog writing, SEO and Google Analytics.
Write relevant and compelling proposals as required.
Be accountable for assigned client base and follow up on all queries and commitments.
Maintaining a high level of customer service and projecting a professional impression of the company at all times.
Undertake any other duties that may reasonably be assigned.


Key Requirements:

3rd Level Qualification is essential.
Minimum of 2 years’ experience in sales and marketing or related field.
Ability to identify sales opportunities and bring them from inception to close.
Excellent business writing skills and verbal communication skills. Fluency in English is essential.
Exceptional Microsoft suite skills.
Excellent time management and ability to prioritise workload.
Engaging, professional and capable of maintaining, developing and enhancing business relationships with existing and potential customers.
Feel comfortable making sales calls in an office environment.
Own transport is essential for travelling to meetings nationwide.
Digital Marketing experience would be an advantage.
 
Salary: Based on experience.

C.V Applications to be sent to: deirdre.keon@fcdm.ie

Analytics

The Google Analytics certified program is a form of certification for businesses that specialise in dealing with the Google Analytics suite.

Becoming a Google Analytics certified partner entitles you to access content that is not available to other businesses such as expert technical support, product information and exclusive conferences.

 

Having the ability to analyse your customer’s behaviour online is critical to business success and the ability to correctly understand this information is essential.

Benefits of being Google Analytics certified

  • Google’s blend of tutorials, informative videos and tests ensure that you will have an in-depth understanding of the workings of Google Analytics, giving you confidence in your ability to utilise these tools to your advantage.
  • A Google Analytics Certification will give you and your company unrivalled access to ongoing technical support, product information, industry research, Google Analytics update information and tutorials to ensure your skills remain up to date.
  • Your company will also gain access to the Google Analytic Certified badge, meaning that you are trusted by Google and therefore you will be also trusted by your customers!

 

 


While many marketers use analytics, very few have the privilege of being Google Analytics Certified. . .


At FCDM, we are not only the industry leader in website development, online marketing and digital marketing but are Google Analytics Certified therefore we can provide our customers with the best, most up to date and effective analytical expertise available.

If you would like to talk to a member of our team that can help you to strategize, deliver results and help your business grow, then call us now or get in touch today.

Get Help with Google AdWords from a Certified Google AdWords Partner


Get Help With Google AdWords

Get Help With Google AdWords



Are you looking to get help with Google AdWords? Look no further than Certified Google AdWords Partner FCDM.

FCDM is a fully Irish owned company with offices based all over the world; our Irish offices include Dublin and Westmeath. We have a dedicated team that travels all over Ireland to meet current and potential clients.

Why choose FCDM to get help with Google AdWords? We are both trusted and Certified Google AdWords Partners; this is the highest award that is given to us directly by Google. We do it better, Google certified partners are more equipped to help your business grow and prosper online. They have taken the required Google exams and are certified appropriately.

Google introduces us to potential offers and rewards throughout the Google Partner Program. We can then pass these rewards on to you, the clients!

We are offering for a limited time only, a special VIP Package for new customers to Google AdWords!

If you are new to Google AdWords you will qualify for our special VIP Package. Once you take the decision to partner with FCDM we are offering you one month AdWords spend free up to €120.00.

That’s right, we will match your first months spend up to €120.00 and pay this amount to cover your second months spend with Google AdWords. No other Irish company is offering this exclusive VIP Package to its customers so contact us today before the offer ends.

If you already have an existing AdWords account you do not qualify for this package but you do qualify for a FREE AdWords and website analysis from the market leaders FCDM. We will appoint an AdWords and Digital Marketing Manager to you FREE of charge and they will do a full analysis of your current AdWords account and your website should you wish.

So what are you waiting for?

Get in contact with FCDM and let’s grow together!

 For more information and to get help with Google AdWords contact us today.

Are you looking for a web designer here in Ireland to enhance your online presence? Maybe you need some information about trading online or you are looking for a redesign of your existing website?

Here at FCDM we have all of the knowledge and expertise that is required, in order to lead you in the right direction.

FCDM: Web Design Ireland Company


If you type the words Web Design Ireland into Google, you will find many results for companies that offer web services here in Ireland. You will not find a company with as much experience and a more dedicated team than FCDM. We are leaders here in Ireland and have gained a high quality reputation among all of our clients.

FCDM is a multi-award winning web design company with many offices across the world. We were honoured when we won the prestigious title of “COMPANY OF THE YEAR”. In addition to this award, FCDM was also awarded the County Enterprise Award in 2012.

FCDM is a company with a difference, we have a passion for delivering results and this can see proven through the success of our clients. We work closely with our clients to build this relationship and we acknowledge that it is this star quality that has made FCDM Ireland’s leading website development and digital marketing firm.

No job is too big or too small for the hard working team here at FCDM. We thrive in today’s ever changing market and love taking on new roles and tasks that our clients put forward to us. We currently have offices in Athlone, Co Westmeath, Dublin, the United Kingdom, Florida and Dubai.

FCDM has gone from strength to strength and this can be seen through our ever growing clients list.

So remember when you search Web Design Ireland into Google, lookout for FCDM, we won’t disappoint you!

Get in Touch


Talk to the industries leaders today! FCDM provide a call out service to our clients wherever they may be, so give us a call or send us a contact form enquiry and we would be more than happy to assist you on your journey.

 

Are you looking for professional web developers here in Ireland?

 


At FCDM, we specialise in designing and developing websites that help your customers to achieve their online goals quickly and efficiently. Our websites are search engine friendly and designed to engage, inform and convert web visitors into active customers. We have a dedicated team of professional web developers working here in Ireland, who are dedicated to you and your company’s needs.

Why would your company benefit from partnering with professional web developers? 

 


If you do not currently sell online…


If you do not currently trade online, then you are missing out on a potential global market and millions of customers that are interested in your product or service. We want you to take advantage of this market with a fully customised, mobile responsive website and our well-seasoned professional web developers are here to help!

If your website needs a redesign …


Already have a website? Is it dated and in need of a facelift? We all know that first impressions really count and are very important in today’s competitive market. FCDM can help you to achieve an inspiring first impression by developing for you, a high quality website, while also providing you with the tools and training to help to become truly successful online.

Our professional web developers will implement techniques to help you to improve your organic ranking in major search engines and can also advise and set up Google Adwords to further improve your performance.

FCDM are Google Certified Partners and we are always striving to stay up to date with the latest Google tools and products. FCDM have passed all Google administered certification exams and we work directly with Google in order to stay ahead of the curve.


So, if you are looking for professional web developers here in Ireland, look no further! At FCDM, we have a dedicated team who travel all over Ireland to meet both existing and potential new clients.


If you think that FCDM could help you and your business then contact us today!