Join Our Team – Senior Digital Marketing Executive

We are looking for a high-performing Senior Digital Marketing Executive to join our team in Athlone. This is a fantastic opportunity for a senior marketing executive to position themselves with one of the leading digital marketing agencies in Ireland. Are you passionate about communications, digital marketing, and content creation? Do you want to build on the experience you have by joining our team?

We are interested in people who are communications, journalism or digital marketing graduates. You should have experience creating content for online use and possess strong copywriting and proofreading skills. Fluency in English is essential and excellent writing skills are a must.

Key responsibilities are not limited to but include:

  • Managing a day-to-day activity across a wide range of marketing platforms.
  • Setting up, managing and optimising Google AdWords campaigns.
  • Content writing and proofreading for websites, landing pages, blogs, emails, social media and online advertising.
  • Working closely with the marketing team on projects.
  • Generating reports on content performance.
  • Posting to social media and extending reach with advertising, including LinkedIn advertising.
  • Engaging with agencies and internal staff for Public Relations activity.
  • Briefing in tasks to design and development teams.

The Successful candidate will have:

  • A third level degree or equivalent, professional qualification and/or significant experience.
  • Up-to-date knowledge and experience of Digital Media Promotional Strategies as well as strong traditional promotional public relations skills.
  • A strong understanding of Google AdWords.
  • An understanding of web-based analytics in terms of performance reporting and the ability to maintain a highly organised and efficient implementation and planning process.
  • Excellent time management and ability to prioritize workload.
  • Engaging, professional manner and capable of maintaining, developing and enhancing business relationships with existing and potential clients.
  • Strong interpersonal skills with the ability to build relationships across departments.
  • Own transport is essential for traveling to meetings nationwide.
  • Exceptional written, verbal, phone and presentation skills.
  • Excellent interpersonal skills, people management capabilities and written and oral communications.
  • Excellent business writing skills and verbal communication skills.
  • Exceptional Microsoft suite skills.
  • Digital Marketing experience is essential.

 

Job Type: Full-time

Required education: Bachelor’s Degree

Required experience: Digital Marketing: 3 years

If you think you would be suited for this role and would like to join Team FCDM, please email your CV to melanie.revins@fcdm.ie today!

Using User Generated Content For Your Business

Planning a social media strategy for your business can often look like a battle that’s too big to take on. Over the past 10 years, social media marketing has come out of student dorm rooms, and into the multi-million euro boardrooms of some of the biggest brands on the planet. The solution may well be using user generated content for your business.

User generated content is great for for three key reasons:

  • It’s FREE
  • The content is effective
  • Other users find it relevant

There are countless examples, dotted all around the web, of hugely successful user generated content campaigns. A good example of this type of campaign in Ireland, would be the Lyons #SelfTea campaign, which really broke new ground in 2015.

This easy to enter and highly engaging campaign encouraged users to submit selfies of themselves having their morning tea break for a chance to win a €100 One4All voucher.

Two key elements made this campaign work. The first was ease of entry. The second was that it was relate-able. The target market were used to having tea around the time the campaign ran, in the mid-morning. The act of supplementing that act with a simple selfie was not a big ask.

If you think that integrating user generated content could help your business achieve cut-through in what is a busy marketplace, here are some simple tips to keep in mind.

LEVERAGE USER GENERATED CONTENT AND IMAGES

A very polished, studio based picture will be right for some platforms. Keep in mind that users will want to feel your product is accessible, has a personality and is for ‘people like me’.

Seeing others engage freely with your brand will open the flood gates. It builds loyalty and trust in your brand.

REWARD PEOPLE FOR SUBMISSIONS

Your rewards don’t have to break the bank. In my experience, people don’t always react as well as you would think to big prizes. I have genuinely been involved in research where the public said that if they won a car, the first thing they would think about is the hassle of tax and insurance. Similarly with a holiday…”how am I going to get the time off work”.

Sometimes the best prize is the one that no-one else can get. A behind the scene experience at your business? The only branded iPad your company will ever make? The possibilities are endless.

ENGAGE WITH USERS WHO SUBMIT CONTENT

People who do submit content are the people you can rely on to promote your brand. Engage with them. If their content is particularly strong, why not use them on an on-going basis? Why not ask for the rights to use their content on other platforms.

The person who makes your social media blow up, could well be that customer who only shows up once a month. They love your brand. You just don’t know it yet.

For help with strategies that will engage your users and help you build a strong digital presence, contact FCDM here.

User Generated Content

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    Live Video for Your Business

    Shooting, starring in and publicising live video for your business is terrifying right? I mean you’re no Spielberg! OK…you might not be Spielberg, but live video for your business is not necessarily something that needs to keep you awake at night.

    Whether you’re using Facebook Live, Periscope or any number of the other emerging live video platforms online, there are some simple tips worth keeping in mind.

    LIVE VIDEO FOR YOUR BUSINESS – TIPS

    CONSISTENCY

    Live video can feel like an unstructured format…but it doesn’t need to. Yes, of course there’s an element of anything can happen, but keeping key elements consistent will add a structure. Make viewers feel familiar with what you’re producing. Try, where possible, to use the same host for every video.

    People watched Gay Byrne on the Late Late Show religiously. They expected to see him. On weeks when he wasn’t there, the replacement was in his seat. There was a structure that the public were comfortable with. It might sound almost too safe, but when you’re dipping your toes in the water, think small steps!

    ENGAGE YOUR VIEWERS

    If you’re not going to interact with your viewers…then why go live? Just shoot a traditional video. That will take the panic of being live out of the equation…but it also takes away your ability to make meaningful connections. If you’re going to shoot live video, embrace live video. You won’t regret it.

    INSPIRATION

    Everyone has a favourite TV or radio host. Watch or listen to them carefully. Try to pick up how they say what they say, but remember, take inspiration, don’t imitate. If you’re going to try replicate someone else, you’re not bringing anything new and your relevance drops to zero.

    Live video is still something that’s relatively new. It has yet to produce any stars like YouTube and Snapchat has. It’s a long shot…but your business could be that star! If you want to try it, FCDM want to help! Contact us here for more information.

    What Social Media platforms are suitable for your business

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      Integrating Social Media At Your Event

      Integrating social media at your event can sometimes feel like a big, and pretty daunting, task. There are plenty of people who feel a post on their Facebook page or a quick tweet about an upcoming event qualifies as social media integration, but that’s not really the case.

      By ignoring the potential that can be leveraged through social media platforms, businesses are missing the opportunity to use an easily-accessible, engagement-driving tool that deserves to be integrated across every element of their strategy.

      INTEGRATING SOCIAL MEDIA – WHY?

      Around events, 45% of all businesses say that while they embrace social media to publicise the event before it takes place, they do not use social platforms during these events. Understanding how powerful these platforms are, businesses must realise the potential that exists.

      A massive 85% of consumers report that social media during events would be a key decision making factor with regard attending a future event. Even more note-worthy is that a majority of those consumers say that user-generated content holds even more influence for them.

      INTEGRATING SOCIAL MEDIA – THE TIPS

      Get users talking about you and your event.

      Clearly people want to feel involved, it’s why they’re at your event, but having them there and having their social media connections know that they’re at your event are two very different things.

      Remind them to get involved. Encourage them to check-in. Create a bespoke hash-tag for your event. Why not take it to the next level? Incentivise tweets, snaps, check-ins. Display a screen featuring your hashtag so they can take centre stage. Simple, easy to implement tricks can make a huge difference. Anyone for a Snapchat Treat?

      Snapchat Social Media

      Know your audience.

      If you’re launching the newest, hippest skateboard park in town, spend time getting a Snapchat filter created and live on the platform. However, if you’re launching a new range of footwear specifically for doctors, maybe focus a bit more on LinkedIn. Every business is different, so is every customer, so is every platform.

      Having said that, always try to use more than one solitary social platform. Your attendees will be diverse, that’s natural.

      Last but not least – think about it.

      It’s all too easy to think that your Facebook and Twitter logo on the flyers you’re handing out on the night will inspire people to get on to their phones and go to social media heaven for your brand. That’s rarely, if ever, the case.

      Whatever you might do, don’t just add a half-hearted social bolt on to your event because it’s the “done thing”. Rather, creatively come up with a plan.

      Hands down, awareness and engagement are the measures for success when it comes to integrating social media at your events. By carefully planning and understanding what it is that you’re doing, both of those elements are guaranteed to increase. Guaranteed.

      If you’re planning an event, FCDM can help make sure it reaches as wide an audience as possible. If you’d like to know more, just contact us here.

      Integrating Social Media

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        AdWords Help, Tips and Tricks from FCDM

        Google AdWords is one of the most effective advertising platforms on the planet. If you want to get your business in front of online customers, then Google AdWords is ideal. If you need AdWords help, FCDM can help.

        As with any form of advertising, it’s important to invest your time and money wisely. Before you start a Google AdWords campaign, try to gain as much knowledge on the service as is practical. Understand how much you’re spending, where you’re spending it, what the results are likely to be and how the investment can help your business grow.

        Using Google AdWords, you can encourage users to engage with your brand regardless of what your goal is. The most common goals would include encouraging a user to:

        • Take action on your website.
        • Visit your store.
        • Call your business.
        • Install your app.

        ADWORDS HELP FOR SMALL BUSINESS

        Regardless of what your goal is, there are some basic rules of thumb that will help deliver return on investment for your business via Google AdWords.

        1 – KEYWORDS

        Select keywords that fit with the product/service that you’re offering. Choosing good keywords will help you target the right people. Use Googles Keyword Planner to help make sure you’re using effective keywords.

        2 – TARGET YOUR AUDIENCE

        Every business is going to have a different target audience. Google AdWords allows you to select who sees your ad depending on lots of variables including their gender, location, age and even the types of sites they visit.

        3 – MEASURE RESULTS

        Pay close attention to how your ad performs. Take note of what device you’re getting a response from. A bid adjustment on that, or on location, or any other element of your campaign can deliver big results.

        4 – CROSS PLATFORM

        As above, make sure to pay attention to what platform/device a user is using to interact with your ad. If a high percentage of your impressions are coming from mobile, make sure that your ad looks perfect on mobile. Paying attention to the small things will make all the difference.

        5 – BID STRATEGY

        It’s worth using Google Bid Simulator to see estimates of your results before physically making the bid. You can find the simulators on the Ad Groups and Keywords tabs. Study your competitors and add helpful columns such as ‘estimated first page bid’ to quickly and easily make sure you’re bidding in an intelligent fashion.

        If you’d like help with your Google AdWords, or would like to discuss options, feel free to contact FCDM here.

        Instagram Reels Ads

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          Increase Engagement With Your Brand: Video

          Having a user and having an engaged user are two very different things. There are many ways to increase engagement online, but video is king of the castle at the moment.

          A lot of business owners will regard video and video production as an expensive and time consuming process. True, if you want something shot well and uber polished, then that will cost you. The thing is, users don’t always want the ‘Hollywood’ offering. A quick behind the scenes from somewhere the customer would not normally get to be can carry a lot of value.

          I’m about to use an example that involves Barrack Obama and The White House. Keep in mind that everything is scaleable. Don’t panic!

          The whole world knows that the Obamas are running out of time in The White House. The Donald takes up residence from this coming Friday. In their last days as ‘tenants’ in the most famous house on the planet, the President and First Lady have opened up their home to the public. Virtually. Using 360 degree video technology, the President teamed up with Oculus VR to produce “The People’s House: Inside The White House With Barack and Michelle Obama”

          During the video, President Obama said:

          Michelle and I always joke, we’re just renters here … the owners are the American people and all those invested in creating this amazing place with so much history. What we want to do is make sure that everybody felt they had access to it … that as many people as possible could come in and appreciate the place where Lincoln or FDR or Reagan had made decisions that helped to shape America.

          Every president moves to 1600 Pennsylvania Ave. with the full awareness that it is a temporary address. This is where we watched our daughters grow up. This is where we came to know the talented, devoted, optimistic Americans from every corner of the country and every station in life. Because as beautiful as these buildings are, it’s the people in them and the work that’s done here, the triumphs and tragedies you experience over course of your years here—that’s what imbues a place with meaning.

          INCREASE ENGAGEMENT FOR MY BUSINESS

          I know it seems far removed from running a business – but genuinely, it’s not. What Obama did was show the world something that, to him at least, is the norm. It’s not the norm to the general public…and that’s what breeds engagement. The possibility to learn, to see something others haven’t and feel as though you’re privileged.

          Say for example you run a business making hurleys. To you, it’s mundane, it’s the same thing over and over. It’s the norm. To people who are passionate about hurling, could a quick behind the scenes video increase engagement? Of course it could…and will. Little things, that’s the key. Why choose one piece of wood over another? How does your touch affect the finished product? Have you rejects that didn’t make the grade? Show the public that you’re not perfect, things don’t always work out…but when they don’t, you’re conscience enough to make sure that the product never makes it to shelves.

          Producing a quick, basic video on your phone or whatever device you have access to can be a window into your business. A window with a potential audience of millions peering in.

          If you would like more details on how you can increase your engagement levels online, contact FCDM here.

          PS: Here is “The People’s House: Inside The White House With Barack and Michelle Obama”


          Increase Engagement

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            More New Options For Snapchat Ads from Snap Inc

            Snapchat sprang to life in 2011 and for many years was considered a gimmick. It seemed that it was used almost exclusively by teenagers with a lot more time than morals! The last three years have been formative ones for Snapchat though. It’s transition to a useful and powerful marketing platform has been a swift one. Of course, once Snapchat was marketable, we welcomed Snapchat ads, including ‘shoppable’ ads.

            The platform continues to both grow and evolve and the arrival of tools capable of measuring success is exactly what many business owners and marketers want to see. It’s allowing people deep dive into their advertising results and measure everything from impressions to click through.

            Latest Snapchat ads additions

            According to a Snap Inc. rep, the latest Snapchat ads additions are to include ‘auto-fill’. Put simply, this means that users can complete a form featured in  Snapchat ads with one click. Effectively, this removes all barriers to entry/engagement. Consider the implications for products or services like gym memberships, flower deliveries, insurance companies and many more. They’re huge.

            Snapchat aside, it has always been a difficult task to get users (or potential leads) to take valuable time out of their day to fill in their personal information on a form. With so much volume of web traffic now generated from mobile, it’s no mistake to say that task becomes even harder.

            Snapchat have decided not to reveal the clients that will be using Snapchat ads new auto-fill feature. I guess we’ll just have to keep our eyes open!

            If you need any help or direction with your social media strategy,  contact FCDM for a free consultation here.

            SnapChat ads

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              Online Reputation Management

              Customers have changed. That’s just a fact. The way they consume media has changed them…but also the way they have access to information has changed them. It has become rare that a customer does not study a business online before deciding to purchase from them. A bad TripAdvisor review? That can be hurtful to your business. That’s what makes online reputation management so important.

              It’s important to manage (as best you can) your reputation online. It’s never been more important to generate positive reviews. In the past, the online critic from a national newspaper could do serious damage to an eatery. Now, ‘Tom from two towns over’ can cause damage to any business he chooses.

              With keyboard warriors hiding behind every corner of the internet and the success of public review sites, it’s simply not always going to be possible to avoid negative reviews. Remember, online reputation management is not about getting good reviews constantly.

               

               

              What is online reputation management?

              So what is online reputation management about? It’s about making the most of positive reviews. Does your website feature client testimonials? People rate their peer’s opinions, so if you get good reviews put them front and centre on your website, your social media channels and beyond, into print media or even ask yourself if that beautiful testimonial you’ve just gotten would make a great radio ad?

              Some comments are always going to get by you. I’m sure you regularly check your feedback on social media and via your website, which of course you should, but don’t forget about other outlets. Bloggers with their own sites for example. Comments made on third party sites. The list is endless.

              There are several tools out there that will help with this task. If we were to recommend one, we’d say use Google Alerts. This free Google tool allows you set up email alerts for specific keywords. If your business is called “Purple Window”, you can set an alert for that exact phrase and Google will send you an email with a link to any online article that features it. It’s an extremely easy way to monitor your company’s reputation online, and let’s face it, reputation is everything.

              If you’d like more information or some help with your company’s online reputation management, or any aspect of your digital strategy, contact FCDM here.

              Join Our Team – Sales / Business Development Manager

              We are looking for a high-performing Sales and Business Development Manager, to help us meet our customer acquisition and revenue growth targets, by keeping our company competitive and innovative. You will be responsible for maximizing our sales potential through planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives.

              Key responsibilities and duties include but are not limited to:

              • Identifying new market opportunities and prospecting to identify new business opportunities.
              • Contacting potential clients via email or phone to establish rapport and set up meetings.
              • Developing the existing pipeline of customers and building on established relationships in order to capitalize on growth opportunities.
              • Closing new business partnerships by coordinating requirements, developing and negotiating pricing and contracts.
              • Have the ability to obtain an excellent technical specification of all projects, in order to assist in the overall interaction with key customers and work with technical team as required.
              • Developing quotes and proposals.
              • Negotiating and renegotiating by phone, email, and in person.
              • Facilitate the definition of project scope, goals and deliverables.
              • Ensuring that administrative requirements are closely managed by facilitating regular sales, forecasting meetings, as required.
              • Attending conferences, meetings and industry events.

              Key Requirements:

              The Successful candidate will have:

              • A third level business degree or equivalent professional qualification and/or significant experience.
              • Excellent time management and ability to prioritize workload.
              • Engaging, professional manner and capable of maintaining, developing and enhancing business relationships with existing and potential clients.
              • Confidence making sales calls in an office environment.
              • Own transport is essential for travelling to meetings nationwide.
              • Exceptional written, verbal, phone and presentation skills.
              • Excellent interpersonal skills, people management capabilities and written / oral communications.
              • Excellent business writing skills and verbal communication skills. Fluency in English is essential.
              • Exceptional Microsoft suite skills.
              • Digital Marketing experience would be an advantage.

              2 Years Sales / Business Development experience required.

              If you think you would be suited for this role and want to join Team FCDM, email your CV to melanie.revins@fcdm.ie.

              We’re Hiring – Business Development Manager

              We are looking for a high-performing Business Development Manager, to help us meet our customer acquisition and revenue growth targets, by keeping our company competitive and innovative. You will be responsible for maximising our sales potential through planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives.

              Key responsibilities and duties include but are not limited to:

              • Identifying new market opportunities and prospecting to identify new business opportunities.
              • Contacting potential clients via email or phone to establish rapport and set up meetings.
              • Developing the existing pipeline of customers and building on established relationships in order to capitalize on growth opportunities.
              • Closing new business partnerships by coordinating requirements, developing and negotiating pricing and contracts.
              • Have the ability to obtain an excellent technical specification of all projects, in order to assist in the overall interaction with key customers and work with technical team as required.
              • Developing quotes and proposals.
              • Negotiating and renegotiating by phone, email, and in person.
              • Facilitate the definition of project scope, goals and deliverables.
              • Ensuring that administrative requirements are closely managed by facilitating regular sales, forecasting meetings, as required.
              • Attending conferences, meetings and industry events.

              Key Requirements:

              The Successful candidate will have:

              • A third level business degree or equivalent professional qualification and/or significant experience.
              • Excellent time management and ability to prioritise workload.
              • Engaging, professional manner and capable of maintaining, developing and enhancing business relationships with existing and potential clients.
              • Confidence making sales calls in an office environment.
              • Own transport is essential for travelling to meetings nationwide.
              • Exceptional written, verbal, phone and presentation skills.
              • Excellent interpersonal skills, people management capabilities and written / oral communications.
              • Excellent business writing skills and verbal communication skills. Fluency in English is essential.
              • Exceptional Microsoft suite skills.
              • Digital Marketing experience would be an advantage.

              4 Years Sales/Business Development experience required.

               

              If you think you would be suited for this role and want to join Team FCDM, email your CV to melanie.revins@fcdm.ie.

              The benefits of creating an effective digital branding campaign

              In the digital age, there is a huge range of digital channels that businesses can use to reach and engage with consumers, both existing and new. Digital branding is similar to traditional branding except that advertising campaigns are carried out through multiple digital media platforms.

              Digital branding campaign

              A business needs to create an effective digital branding campaign through continual audience targeting, remarketing campaigns and display ads.
              As an industry leader in digital marketing, we help our clients to develop brand awareness. We understand that if your business lacks a visual presence online, you’re losing out on potential customers across the world, who can shop on your site 24 hours a day, 365 days a year.
              Creating a brand identity is not all about followers and ‘likes’, but rather about connecting to the right audience. Many businesses have wasted huge sums on social media campaigns because they did not understand their target audience.
              Digital allows precise targeting and measurability, as well as multiple follow-up and not just ‘one touch’ but multiple and consistent touches from the point where the customer becomes aware of a brand to where he or she makes a decision.

              Remarketing campaigns

              Thanks to click-tracking tools and customer data, businesses can gain unprecedented insights into consumer behavior. Remarketing involves targeting consumers who have visited your website previously, targeting them with an enticing offer I order to encourage them to return and continue the ‘conversation’.

              Display ads

              Display advertising contains text, images, video, audio and flash. Displays work best online when accompanied by interactive media and text, that educates readers about a product or service.
              Display advertising can build brand awareness very rapidly, since people tend to recall better what they see as opposed to reading or hearing.

              Social media marketing

              Social media marketing offers content that consumers share with their social network. This increases your brand exposure and broadens your customer reach. It means getting active on social media such as Facebook, Google+, Twitter, LinkedIn, Pinterest and Instagram and building an understanding of where your target audience gathers and sharing valuable content to that audience.

              Consistency across platforms

              It’s important to be consistent with your branding on all platforms so as to reinforce your brand’s values, personality and messaging. For example, you can have a new banner designed that can be used across platforms.
              FCDM has built brand awareness for many companies in Ireland, the UK and abroad and we believe that timing is crucial in business and the great thing about digital marketing is that you can enjoy very rapid results. You don’t have to wait weeks to see a boost in your business.
              If you are interested in learning more about how FCDM can help your business grow and building brand awareness for your company, contact a member of our business development team today.

              Twitter Increase the Limit on Videos

              Twitter are always announcing changes and new features and this week Twitter revealed a huge change to their platform. They have increased the limit on videos, meaning that you can now tweet your cinematic moments up to 140 seconds.

               

              These extra 110 seconds will allow you to release your creativity, while still enjoying the fast pace and trending hashtags that has helped Twitter become one of the world’s largest social platforms.

              The inclusion of pictures and videos has transformed Twitter from a wordy and text heavy newsfeed, into a buzzing collage of funny, bizarre and informative snippets.

              The California based giant was launched in 2006 and currently has over 1.3 billion registered profiles.

              Twitter has become one of the go-to social networks for businesses, over the last couple of years as more and more companies are making the move and joining Twitter to engage directly with their followers and provide them with a more in-depth insight.

              Twitter is a fast paced and ever changing landscape making it one of the most exciting platforms available to businesses with over 500 million tweets sent per day!

              FCDM use Twitter on a daily basis and we understand its importance in today’s world. Whether you are a successful company, looking to extend your online presence or a budding individual looking to be noticed, FCDM can help you grow through Twitter.

              If you are interested in finding out more about how Twitter can help your business grow, contact us today, check out our website or follow us on Twitter.

              FCDM Nominated for ‘Best Web Presence’

              FCDM are delighted to announce that we have been nominated for an award, at the Midland Gateway Chamber 2016 Best in Midlands Awards, under the category of ‘Best Web Presence’.

              At FCDM, we pride ourselves on being a company with a difference, we have a passion for delivering results and this can be seen through the success that we have secured for our clients. We have a highly skilled team that will work with each client to create a digital marketing strategy, that conveys their every unique need.

              The Midland Gateway Chamber will play host to a number of superb businesses based around the midlands, with awards for the following categories:

              Best Multi-National Award

              Best Midlands Emerging Business Award

              Best Employer

              Best Midlands Retail Business Award

              Best Midlands corporate & Social Responsibility Award

              Outstanding Business Award

              Best Midlands Customer Service Focus Award

              Best Web Presence

              Best Sport/Tourism/Cultural Award

              The event will be held in the Tullamore Court Hotel, Friday 17th June and will welcome the nominees at a drinks reception commencing at 7.30pm.

              If you are interested in finding out more about this wonderful event, visit Midland Gateway Chamber

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                Microsoft to Acquire LinkedIn

                Yesterday the largest professional social network announced that they were being taken under the wing of the world’s leading multinational technology company, in an all cash transaction valued at $26.2 billion.

                This dramatic move by Microsoft will aid LinkedIn in their mission to empower people and organisations. This new deal will enable LinkedIn to grow and continue to invest and innovate, driving value for their member and customers.

                LinkedIn was founded in December 14th 2002 and was launched in May 2003. It’s is a business-orientated networking platforming allowing professionals to connect and engage with other likeminded individuals.

                A spokesperson for LinkedIn maintains that the “LinkedIn you know and value is only getting better” and that it will “retain its distinct brand culture and independence”. In addition, Jeff Weiner, CEO will remain in his position at the company.

                This recent change in LinkedIn, is said to change the way the world works on a incomprehensible scale and will benefit both parties to no end.

                In the last year, LinkedIn has launched a new version of their mobile app with has resulted in an increased level of member engagement, enhanced the newsfeed to deliver better insights and released a new version of its Recruiter product to its enterprise customers.

                FCDM use LinkedIn on a daily business and we understand its importance in today’s business world. Whether you’re a successful company looking to validate your online presence or a budding individual looking to be noticed, your LinkedIn profile can give you that edge. If you are interested in finding out more about how LinkedIn can help your business grow, contact us today, check out our website or visit our LinkedIn profile.

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                  eCommerce Websites by FCDM

                  At FCDM, our design team create eCommerce websites that engage, inform and immerse visitors in your brand. We deliver outstanding visual design coupled with a top class user experience, bringing proven commercial results for our clients.

                  We mix design, technology and marketing to produce highly engaging content that gives customers a unique and enjoyable experiences online and keeps them coming back time and time again.

                  At FCDM, we specialise in two powerful eCommerce platforms. Magento and WordPress with Woo Commerce.

                  WordPress with WooCommerce

                  WordPress with wooCommerce is a WordPress plugin that allows you turn a WordPress site into a full-featured online store. It allows you to easily manage inventory, payments, shipping and more. It can also be easily integrated into an existing WordPress website. Woo Commerce is a tried and tested plugin globally, a trusted name among the WordPress community.

                  FCDM have used WordPress with Woo Commerce to create ecommerce websites for many of our clients:

                  Magento:

                  FCDM’s other eCommerce platform of choice is Magento, a reputable and trusted platform used by over 240,000 companies worldwide.

                  FCDM recommends Magento as it allows you to take control of your online channel and offers the flexibility and agility to adapt and expand as your business does. It is feature-rich and will give you a cutting-edge, multi-channel eCommerce experience that will drive down the cost of customer acquisition and help you to scale your business.

                  FCDM have used Magento to create eCommerce websites for many of our larger retail clients.

                  Our eCommerce websites are designed using the most advanced web technology and will provide successful, measurable outcomes guaranteeing your brand long-term digital success.

                  Our eCommerce websites are built to be mobile-responsive, meaning so they react to the size of the user’s screen and deliver an optimal user experience whatever the device. We will create a seamless responsive design that will boost customer engagement and increase your mobile conversion rates.

                  If you are interested in finding out more about FCDM and our eCommerce website solutions, simply contact a member of our team and phone us on +3531 5253188. We would be delighted to hear from you and discuss how we can help your business grow.

                  Ready to get your project started today?
                  Contact us and get a quote now

                    At FCDM, we take your privacy seriously and will only use your personal information to administer your account and to provide information to you about the services that you have requested from us through our contact form.

                    Why a WordPress Website is best for Your Business

                    Social Media Engagement

                    Social media platforms have exploded onto the scene in recent years. With so many to choose from, Twitter, Pinterest, Facebook, Instagram, LinkedIn, the possibilities seem endless. The opportunity to reach your customer base directly creates a whole new world of prospects for establishing a strong market position for your brand. Simply posting content across social media platforms sounds easy! Set up your accounts and people will start to ‘like’ and ‘follow’ your business and that’s pretty much it, right? Wrong.

                    By opening your business to online communities all of the content that you share will be seen by, yes you’ve guessed it, your customers! This will be the point that your online presence either thrives or merely survives. If you can successfully create accounts that demonstrate an abundance of personality, you are on the right track. However, if you fail to deliver high quality, accurate material then you may in fact cause irreversible damage to your business. Never forget that your online reputation can make or break your brand.

                    To stay relevant in the fast paced, demanding social sphere it is not enough to merely post images and text, hoping for a response from the public. To really thrive and let people know that you are here, it is essential that all of your content impacts profoundly on your target audience. Your content must be vibrant, eye-catching, well thought out, clever, unique and most importantly engaging.

                    The most effective way to do this is to create content that generates engagement between your brand and the public. This interaction will not only contribute to a more successful campaign reach, it also has the potential to create a loyal following.

                    FCDM specialises in creating, publishing, monitoring and measuring the effectiveness of social media campaigns, engagement levels, audience reach and overall success rates. Various platforms require different expertise and tools, all of which FCDM can manage for you, making your social media activity seamless and hassle free. The measurable results that we provide will ensure that your social media accounts not only survive but thrive.

                    Contact us today to see how FCDM can help to improve your social media engagement levels.

                    FCDM-Social-Media-Blog

                    Ready to get your project started today?
                    Contact us and get a quote now

                      At FCDM, we take your privacy seriously and will only use your personal information to administer your account and to provide information to you about the services that you have requested from us through our contact form.

                      Why a WordPress Website is best for Your Business

                      FCDM Client Nominated for Website Design at International Property Awards

                      FCDM are delighted to announce, that one of our long-standing clients, Feltrim was recently nominated for an award at the International Property Awards (Americas) for its website www.balmoralflorida.com. The award ceremony was hosted by the Barbados government in Barbados on October 23rd.

                      What are the International Property Awards?

                      The International Property Awards, are open to residential and commercial property professionals from around the globe. They celebrate the highest levels of achievement by companies, operating in all sectors of the property and real estate industry. An International Property Award is a world-renowned mark of excellence.

                      The new website for which they were nominated for this prestigious award, was created for their new premier resort and community near Orlando in Central Florida, Balmoral. The team here at FCDM who designed and developed the new website, created a unique design which showcased this marvellous facility, using a number of key exciting features.

                      By simply logging onto the website, visitors can get an in depth knowledge of the resort and its properties. FCDM created a virtual tour of the property that allows visitors to view this outstanding property, without traveling from their home. Additionally, FCDM also incorporated videos and a number of different features which allows you to get in touch easily. This includes links to all social media outlets and even a contact form.

                      Visit the Balmoral website to explore these fantastic features.

                      This is our second client in the past number of weeks to win or be nominated for an award based on the website we designed for them. If you would like an award winning website for your company, contact the industry leaders today.

                      Balmoral Website Design

                      Ready to get your project started today?
                      Contact us and get a quote now

                        At FCDM, we take your privacy seriously and will only use your personal information to administer your account and to provide information to you about the services that you have requested from us through our contact form.

                        Why a WordPress Website is best for Your Business