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Latest posts from our digital marketing blog

01 Sep
What are Product Listing Ads
Product Listing Ads are a new feature to be added to Google Adwords. Customers searching for an item will be shown a selection of products related to their search. This ads will be shown alongside other ads during a Google search. Product Listing Ads have been proven to increase a company’s CTR (Click through rate), when compared to text ads shown under the same conditions. In some cases, a company’s CTR has been doubled and some have even tripled. As a result of helping a potential customers make an informed decis
27 Aug
Search Engine Marketing with FCDM
Search Engine Marketing is a term, which is being used more and more often in the Digital Marketing world. SEM has been defined, as a form of internet marketing, used to increase the visibility of a website in search engines. Successful Search Engine Marketing strategies include many elements such as Search Engine Optimisation, PPC advertising and Social Media Marketing. SEO: Search Engine Optimisation is the process of directing traffic to a website and a way of achieving search results. It can be broken down into two g
12 Aug
Content Marketing With FCDM
Content Marketing has been defined as “….. the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (Content Marketing Institute.com) FCDM understand that, as you create more content your customers will come to trust you as an organisation. Thus they will also value the information that you provide with more gravity. By regularly inve
07 Aug
We are hiring! Sales & Digital Marketing Executive Required
We are hiring!!! FCDM are looking for a passionate and hardworking Sales & Digital Marketing Executive to join our team in Athlone. FCDM is a full service digital marketing agency with our main office based in Athlone. We create integrated multichannel strategies for our clients including digital marketing, web development, graphic design, search engine optimisation, content development and project management. FCDM Sales & Digital Marketing Executive Job Description Key responsibilities and duties include but are not l