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importance of web analytics Importance Of Web Analytics
So what exactly is web analytics? In simple terms, web analytics is used to measure, collect, report and analyse web data, with the aim of understanding and optimising web usage. This being said, web analytics is not solely used for these purposes, it is also a tool used for measuring website traffic and for business/market research. In the modern global business world, the importance of web analytics has become critical for understanding how best to market what you have to offer. Understanding the importance of web analy
content marketing Content Marketing
Content Marketing is the promotion of a product or service through the creation and sharing of relevant and valuable content. It is used to attract and obtain a clearly defined target group, with the overall objective of making a sale/conversion. Content Marketing is the skill of speaking to your customers without actually selling. Instead of using a sale pitch, a business is trying to deliver information which in fact makes your buyer more intelligent. 3 Tips to Help Create Successful Content Marketing 1 - K

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